In this episode, Ryan Steeves and Emma Miskew discuss the complexities of social media in the context of youth sports, featuring guest Jess Szabo, the VP of Marketing for The Curling Group. They explore how young athletes can navigate social media positively, the importance of authenticity, and the challenges of managing online presence. They also address how parents can support their children in building a personal brand while dealing with negative comments and the pressures of social media.
Chapters
00:00 Introduction to Social Media in Sports
02:45 The Role of Social Media for Athletes
05:33 Building a Personal Brand Online
08:33 Authenticity vs. Perfection in Social Media
11:35 Navigating Social Media as Young Athletes
17:51 Navigating Hate in Social Media
21:38 Choosing the Right Social Media Platform
24:09 Parental Involvement in Athlete Branding
26:07 The Impact of Social Media on Young Athletes
29:54 Tips for Parents and Young Athletes
32:21 Embracing Authenticity in Content Creation
34:04 Navigating Social Media in Youth Sports
36:48 Building Confidence Through Authenticity
38:15 Empowering Young Athletes in the Digital Age
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