ROOF WARS: Battling for the Soul of an Industry
Roof Wars is the podcast for roofing professionals who refuse to settle for mediocrity. Each episode unpacks the best strategies, proven systems, and real-world insights to help you: ✅ Stand out in a crowded market ✅ Develop great clients, not just chase leads ✅ Build a reputation based on quality and integrity ✅ Scale your business the right way The future of the industry depends on those willing to raise the bar, lead by example, and fight for a higher standard. If you’re ready to sharpen your skills, grow your business, and dominate in commercial roofing… Welcome to the war.
Episodes
In this episode of Roof Wars, Chad and David tackle one of the toughest challenges in commercial roofing: handling frustrated and upset customers. Learn why missed expectations often go unspoken, how to recognize the signs before they become deal-breakers, and why adopting a culture of extreme ownership can turn negative feedback into business growth. You will also discover how refining your ser...
In this episode of Roof Wars, Chad and David break down how to transition from a production-focused company to a profitable service division. Learn why service work is recession-proof, how to use existing client relationships to kickstart growth, and why building a service-first mindset can unlock more re-roof opportunities than ever before.
In this episode of Roof Wars, Chad and David reveal how to turn emergency repair calls into long-term client relationships. Learn how speed, professionalism, and clear communication during high-stress moments can earn trust and future business.
In this episode of Roof Wars, Chad and David offer guidance on how to respond quickly and efficiently to emergency repair calls, not just to fix the problem, but to earn the customer’s trust. Discover how speed, professionalism, and clear communication during high-stress moments can turn one urgent call into a lasting relationship.
In this episode of Roof Wars, Chad and David unpack the secret to creating loyal, raving customers—not by fixing roofs, but by mastering the customer experience. Discover how stepping into your client’s world, anticipating needs, and partnering beyond the job builds the kind of trust that turns one deal into decades of referrals.
In this episode of Roof Wars, Chad and David break down how to create a preventative maintenance program that sells itself. Instead of pushing a service, they show how to focus on solving real customer problems. Learn how to shift from pitching to partnering and why that change makes all the difference.
In this episode of Roof Wars, Chad Westbrook and David Bonney tackle the often-overlooked secret to customer loyalty—setting clear expectations. From botched timelines to misaligned assumptions, they share real-life stories and practical strategies that prove success is not just about fixing roofs but about mana...
In this episode of Roof Wars, Chad Westbrook and David Bonney dive into the art of cost-effective marketing for commercial roofers. Forget pricey ads and complicated SEO—this conversation is all about practical, low-cost strategies that get your brand seen and remembered. From turning your truck into a mobile billboard to handing out pens that double as marketing tools, the guys share real-world t...
On this episode of Roof Wars, Chad and David dive into the art of upselling maintenance services to existing clients. Discover how to turn routine service calls into revenue-generating opportunities, maximize client lifetime value, and stop leaking profits. If you want to grow your service division without constantly chasing new business, this episode is a must-listen!
Welcome to RoofWars Episode #2! In this episode, we share expert tips on hiring the right talent and training them to build a powerhouse service team. Tune in to discover the essential strategies for turning your roofing service division into a growth engine.
Today, we discuss the importance of recurring revenue through service contracts and strategies for selling them effectively to commercial clients!
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