Supercharge your SaaS growth! I reveal six advanced pricing secrets I've used to help ignite your y/y ARR growth to new levels. These are advanced strategies but can be leveraged by any SaaS and AI company. Go get em! Carpe diem my friends.
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⏰ Table of Contents
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0:00 - Introduction to Advanced Pricing Strategies for SaaS & AI
0:11 - Why Pricing & Packaging Matters for SaaS Growth
0:40 - Common Pricing Mistakes in SaaS Companies
1:26 - Who Owns Pricing in Your Organization?
2:08 - Choosing the Right SaaS Pricing Models
2:49 - Keeping Pricing Simple for Prospects
3:39 - Innovating Your Pricing & Packaging Approach
4:14 - Slack’s Fair Billing Policy Explained
5:01 - Aligning Customer Value to Pricing
6:01 - Embracing Freemium Plans for SaaS Companies
8:00 - Creating the Right Incentives for Upgrades
8:53 - Using Thresholds to Encourage SaaS Upgrades
10:28 - Example: Slack’s 10,000 Message Limit
13:12 - Maximizing Value Before Purchase with Pricing Thresholds
16:42 - Long-Term Thinking in Pricing for AI & SaaS
18:04 - Enterprise-Level Pricing Requirements Explained
20:39 - Unlocking Widespread Adoption with Enterprise Pricing
21:38 - The Role of Enterprise License Agreements (ELA) in SaaS Growth
23:11 - Reducing Friction in Enterprise-Level SaaS Sales
24:48 - Using Credits to Incentivize SaaS Adoption
26:10 - Final Thoughts on Pricing & Packaging Strategies
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🎥 Videos Mentioned
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https://youtu.be/ph701u2hzUg
https://youtu.be/FcQ-Qxdvq_8
https://youtu.be/Ol6kMjzMOAs
https://youtu.be/Oz39Iqi058k
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🦥 SaaS CMO Pro
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Official website: https://www.saascmopro.com/
Newsletter: https://saascmopro.substack.com/
Hire me: https://www.saascmopro.com/advisor-se...
Brand partner: https://www.saascmopro.com/brand-partner
Speaking opps: https://www.saascmopro.com/speaking-opps
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🎥 Key items in Zoom/Youtube setup
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FULL 150+ item gear listing: https://www.saascmopro.com/gear
Camera: https://amzn.to/4c594Md
Lens: https://amzn.to/3yyOO7L
Mic: https://amzn.to/3SxF7gE
Prompter: https://amzn.to/4cidkYT
Key & fill light: https://amzn.to/3SwDvnv
Softbox: https://amzn.to/4drWI1z
Standing desk: https://amzn.to/3WMfZFC
Acoustic panels: https://amzn.to/4fCKtBa
Affiliate links earn a commission from qualifying purchases which helps support my channel at no additional cost to you.
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👀 Follow Me:
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Podcast: https://saascmopro.buzzsprout.com/share
LinkedIn: https://www.linkedin.com/in/bmacaitis/
X: https://x.com/SaaS_CMO_Pro
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🚀 About Bill:
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Bill Macaitis is an advisor and board member guiding aspiring AI & SaaS unicorns/decacorns. Bill works with companies to build out capital efficient go-to-market strategies and world class teams. Over his 30 year career Bill has achieved five successful exits and powered growth at three of the fastest-ever growing companies: Slack (CRO/CMO), Zendesk (CMO), and Salesforce (SVP of Marketing).
Learn marketing + watch full video at 🚀 Saascmopro.com 🚀
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