Big believer in Product Led Growth? In charge of implementing PLG at your company? Well you are most likely going to encounter some stiff resistance. Not everyone drinks the PLG juice and you may have some internal stakeholders (sales, finance, board members, c-suite) who actively try to keep the status quo and are afraid of what PLG might mean.
I walk you through 5 proven strategies to identify internal resistance and smash through it. Look, implementing a PLG initiative is a LOT easier if you build it out when you are in the early stages (seed, series A). When you get past that you will have to fight through a ton of inertia and stakeholders who want to keep the status quo.
Save yourself some stress and come in equipped to learn how to identify resistance, why they think this way and equip yourself to bring that beautiful PLG baby to life.
=============================
🦥 SaaS CMO Pro
=============================
Official website: https://www.saascmopro.com/
Learn marketing + watch full video at 🚀 Saascmopro.com 🚀
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.