Big believer in Product Led Growth? In charge of implementing PLG at your company? Well you are most likely going to encounter some stiff resistance. Not everyone drinks the PLG juice and you may have some internal stakeholders (sales, finance, board members, c-suite) who actively try to keep the status quo and are afraid of what PLG might mean.
I walk you through 5 proven strategies to identify internal resistance and smash through it. Look, implementing a PLG initiative is a LOT easier if you build it out when you are in the early stages (seed, series A). When you get past that you will have to fight through a ton of inertia and stakeholders who want to keep the status quo.
Save yourself some stress and come in equipped to learn how to identify resistance, why they think this way and equip yourself to bring that beautiful PLG baby to life.
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