Discover the weird truth about SaaS freemium plans as former Slack CMO, Bill Macaitis, dives into the pros, cons, and hidden benefits of this controversial pricing strategy. From transforming millions of free users into a powerful marketing force to creating an unbeatable defensive moat, learn why freemium might be the game-changer your SaaS company needs. Whether you’re struggling with brand awareness, tackling enterprise sales, or looking for capital-efficient growth, this video will uncover why freemium could be your secret weapon.
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🦥 SaaS CMO Pro
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Official website: https://www.saascmopro.com/
Newsletter: https://saascmopro.substack.com/
Hire me: https://www.saascmopro.com/advisor-se...
Brand partner: https://www.saascmopro.com/brand-partner
Speaking opps: https://www.saascmopro.com/speaking-opps
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🎥 Key items in Zoom/Youtube setup
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FULL 150+ item gear listing: https://www.saascmopro.com/gear
Camera: https://amzn.to/4c594Md
Lens: https://amzn.to/3yyOO7L
Mic: https://amzn.to/3SxF7gE
Prompter: https://amzn.to/4cidkYT
Key & fill light: https://amzn.to/3SwDvnv
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Standing desk: https://amzn.to/3WMfZFC
Acoustic panels: https://amzn.to/4fCKtBa
Affiliate links earn a commission from qualifying purchases which helps support my channel at no additional cost to you.
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👀 Follow Me:
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Podcast: https://saascmopro.buzzsprout.com/share
LinkedIn: / bmacaitis
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Tikotk: / saas_cmo_pro
Instagram: / saas_cmo_pro
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🚀 About Bill:
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Bill Macaitis is an advisor and board member guiding aspiring AI & SaaS unicorns/decacorns. Bill works with companies to build out capital efficient go-to-market strategies and world class teams. Over his 30 year career Bill has achieved five successful exits and powered growth at three of the fastest-ever growing companies: Slack (CRO/CMO), Zendesk (CMO), and Salesforce (SVP of Marketing).
#Freemium #SaaSGrowth #ProductLedGrowth
Learn marketing + watch full video at 🚀 Saascmopro.com 🚀
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