Are you a B2B SaaS Marketer? Do you feel a bit overwhelmed? Don't worry, you are not alone. There are just so many internal stakeholders that all want a laundry list of things from marketing. I share my best tips on how to handle the chaos and focus your marketing team.
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⏰ Table of Contents
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00:01 - Feeling Overwhelmed in B2B SaaS Marketing
00:57 - Common Challenges Faced by CMOs
01:37 - Focus on Mastering a Few Channels
02:41 - Building a Marketing Team with Strengths
03:21 - Leveraging Video for B2B SaaS Marketing
04:06 - Capitalizing on Team Expertise
04:42 - Managing Priorities as a CMO
05:20 - Stack Ranking Marketing Priorities
06:01 - Using the V2MOM Framework for Focus
06:46 - Handling Requests with Limited Resources
07:34 - Strategies to Prevent Overwhelm in Marketing
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🦥 SaaS CMO Pro
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Official website: https://www.saascmopro.com/
Newsletter: https://saascmopro.substack.com/
Hire me: https://www.saascmopro.com/advisor-services
Brand partner: https://www.saascmopro.com/brand-partner
Speaking opps: https://www.saascmopro.com/speaking-opps
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🎥 Key items in Zoom/Youtube setup
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FULL 150+ item gear listing: https://www.saascmopro.com/gear
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Affiliate links earn a commission from qualifying purchases which helps support my channel at no additional cost to you.
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👀 Follow Me:
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Podcast: https://saascmopro.buzzsprout.com/share
LinkedIn: https://www.linkedin.com/in/bmacaitis/
X: https://x.com/SaaS_CMO_Pro
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🚀 About Bill:
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Bill Macaitis is an advisor and board member guiding aspiring AI & SaaS unicorns/decacorns. Bill works with companies to build out capital efficient go-to-market strategies and world class teams. Over his 30 year career Bill has achieved five successful exits and powered growth at three of the fastest-ever growing companies: Slack (CRO/CMO), Zendesk (CMO), and Salesforce (SVP of Marketing).
Learn marketing + watch full video at 🚀 Saascmopro.com 🚀
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