Ep. 13 - Personal Branding 101: Create a Standout Brand That Naturally Magnetizes Your People to You (STEP 3 of My Process)

Your brand is simply your reputation - it's how people perceive you. So whether you like it or not... if you've putting yourself out there & being seen, you have a brand.

In this episode we dive deep into how to curate a personal brand with deep intention, authenticity and effectiveness for attracting your dream clients & audience members to you.

When done right, personal branding can become an energetic MAGNET that does a looooot of the work FOR you in your business - -

so you can work smarter rather than harder, and harness the power of energetic attraction to attract your soulmate clientele...

which in turn helps you live your purpose, make a positive impact, make a sustainable income while doing fulfilling work that lights you UP - allllll the juicy things your heart desires. 🍓🍒🍋🍍🥝🥭🍊🍉

So listen up, because this is a powerful & important one!

Takeaways:

✅ Personal branding is about being authentic and true to oneself.

✅ Understanding brand archetypes can help define your brand's personality.

✅ A strong brand strategy includes a clear mission and vision statement.

✅ Visual identity plays a crucial role in how a brand is perceived.

✅ Your brand story should reflect your personal journey and connect with your audience.

✅ Values are essential in creating a brand that resonates with clients.

✅ Your unique magic is what sets you apart in your industry.

✅ Crafting a compelling "I help..." statement is key to effective branding.

✅ Brand positioning helps you stand out from the crowd.

✅ Embrace the paradox of being both personal and professional in branding.

*** This episode is part 3 of a 6 part series taking you through my 6 step process to launch your purpose-driven business + sign on dream clients.

I highly recommend downloading the guide below so you can see the big picture and where each of these business teachings (i.e. Personal Branding) fit into the overall context of building + launching your business.

Download the free guide - Your Clear Path to Purpose (A 6 Step Customizable Roadmap to Launch a Business That Aligns with Your Purpose + Dream Lifestyle) - - -

so you can build the core foundations for your business, even if you have no idea where to start:

https://indigomarigold.com/path

Connect with me on IG:

https://instagram.com/indigomarigoldcreative

Chapters

00:00 Introduction to Personal Branding

03:51 The Importance of Clarity in Branding

05:17 The Stream Analogy: Structure and Flow in Branding

05:38 The Importance of Self-Exploration

11:46 Understanding Your Brand

17:46 Authenticity in Personal Branding

19:38 Overview of Personal Branding Pillars

20:09 Embracing the Learning Process

30:17 Crafting Your Brand Manifesto

38:33 Defining Your Mission and Vision

44:56 Understanding Brand Archetypes

47:44 The Impact of Jungian Concepts on Modern Psychology

47:44 Exploring Jung's Archetypes

48:08 The Relevance of Archetypes in Modern Psychology

48:11 The Emergence of Archetypes in Branding

48:41 The Impact of Archetypes on Emotional Connection

48:51 Exploring the 12 Archetypes

49:01 Understanding Brand Archetypes

53:54 Developing Your Brand Strategy

59:13 Creating a Visual Identity

01:02:54 The Dilemma of Being a Weak Magnet

01:08:41 The Disco Ball Effect: Perception and Projection

01:15:20 Key Elements of Personal Branding

01:16:15 Introduction to Personalized Support

01:17:55 Introduction to Prosperous with a Purpose

01:17:55 Th