UENI is more than a web-site builder - UENI is a strategic partner to small businesses wanting to grow bigger. Ten years after founding and $30 million raised, UENI is fast becoming a major player in helping SMEs increase their business activity through increased online presence and more effective digital-supported services. With 45,000 subscription customers UENI has amazing numbers - low acquisition costs, high margins, 40-50% conversion rates (WTF!?!?) from single pay to long term subscription.
Listen in on how Christine and Anh (a married couple who had two children while growing UENI) have finally found a sweet spot with small businesses in the US and UK. Looking forward, UENI's new partnerships with Walmart and other major players will be driving them from $10 million to $100 million ARR and beyond.
Favorite quotes:
- "Never go to a fremium model."
- "Cost, cost, cost - you need to drive down and manage your costs."
- "Choose an easier market than small business owners! I would never have entered it knowing what I know today." (And aspiring competitors - stay out!)
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