May 29, 2025 • 31 mins
What if you could reclaim 10–12 hours of your week while building a business that aligns perfectly with your strengths and purpose? Dr. Eric Goodman, former business school dean turned AI entrepreneur, reveals how this is not only possible but practical at the intersection of artificial intelligence, leadership development, and personal growth. From selling candy as a child to launching companies during college, Dr. Goodman’s entrepreneurial spirit has always been strong, even as academia briefly took center stage. Today, through Innovate AI Systems and i3 Empowerment Solutions, he helps entrepreneurs harness automation while staying grounded in purpose and human connection. “Most businesses don’t need more hours, they need smarter systems,” he explains, championing the use of AI to eliminate time-wasting tasks and free up space for meaningful work.
What truly sets Dr. Goodman apart is his emphasis on aligning business with personal mission. He challenges entrepreneurs to focus not just on profit, but on solving problems they care about so deeply, they feel compelled to act. This purpose-driven mindset fuels resilience and clarity, especially during tough times. “When your purpose aligns with your passion, game over, in a positive way,” he shares. His philosophy extends beyond business, encouraging people to live their legacy now, inspired by his own experience with the sudden loss of his father. “Don’t take your genius to the grave,” he urges. For those ready to unlock their unique strengths and communicate with greater impact, Dr. Goodman offers a free 90-second assessment at www.crackmycode.com/communicate.
https://www.linkedin.com/company/cynergists
https://www.youtube.com/@CynergistsVA
https://www.facebook.com/cynergistsva
https://www.instagram.com/cynergists/
https://www.tiktok.com/@cynergists?lang=en
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
What's up everybody this Ryan Van Ornam with Scaling
Up Success and Powered bySynergist today.
Today I have Dr Eric Goodman.
Doctor, how are you doing today?
Speaker 2 (00:14):
I'm fantastic and thank you for having me.
I'm excited to be here to sharesome insights with your
audience.
Speaker 1 (00:20):
Absolutely.
We're super excited to have youon the program.
I know we've been waiting alittle bit to get this one on,
and let's talk a little bitabout a couple of the businesses
that you got as we go alonghere Innovative AI Systems and
i3 Empowerment Solutions.
So easy for me to say, but no,let's talk a little bit about
(00:42):
how did you get into those andwhat inspired you to get into
those.
Those, those businesses.
Speaker 2 (00:47):
Well, so partly if we start with innovate AI systems.
You know I've been passionateabout helping people maximize
their potential and leveragetheir time.
If there's one thing and I knowyou do an amazing job with time
because you're helping peopleat synergist help people get
their time back.
It's so critical because that'sthe one thing they say that you
(01:08):
can't.
You know money can't buy time,but I'll tell you what.
What excites me about AI is thepotential to do that, because a
typical client I work with isgetting at least 10, 12 hours
back a week, if not more a week,if not more, in many cases, a
lot more than that because we'rehelping them really be able to
eliminate that busy work in thesame way that you support
(01:29):
organizations and start scalingwith AI in a powerful way.
And as a business strategist,I'm always looking for
game-changing tools and prior tostarting Innovate AI Systems,
that was my focus and it stillis.
It's how do you grow andaccelerate quickly, maximize
your results, your profitabilityand really figure out what your
(01:51):
potential is.
And it's all about creatingleverage.
And AI is one of those toolsthat really helps you do that,
because the reality is mostbusinesses don't need more hours
.
They need smarter systems.
They need help, like youprovide, and that's what we
build with AI is those systemsthat can really automate things.
So that's a little bit aboutinnovating.
I'll pause there and then I canshare more about I3 in a minute
(02:13):
, if you'd like.
Speaker 1 (02:14):
Yeah, so tell us a little bit about I3 empowerment.
Speaker 2 (02:19):
Yeah, absolutely so.
I3 is a culmination of a coupledifferent things, because the
I3 stands for influence, impactand income, and our goal is to
help individuals andorganizations really, you know,
step into their ability tomaximize all three of those in a
(02:40):
powerful way.
Those in a powerful way andwhat we're doing within I3,
we're really focused on personaland business growth through
leadership, through sales,through communication and
coaching programs to help peoplereally clarify their vision,
both personally andprofessionally or for their
business, build a scalable, youknow operation program and lead
(03:02):
with confidence in what we'redoing.
So we offer, you know again,the training, the coaching, the
workshops.
We've got programs that helppeople really figure out what is
their calling, what is theirgift, and then also bringing
their genius to the world, andso it's an ecosystem that we
have between the two companies.
We're really helping peopleleverage up their life in a way
(03:25):
that they can start with onething and it might just be
getting clear we have asignature program within I3
called Ignite your Passion,which is helping people really
figure out what is their gift,why were they meant to be here
on this planet?
You know, what are theirstrengths, how do they leverage
them and focus on those things,what are their goals?
What do they want their legacyto be?
Because my passion and part ofwhat drives me is people living
(03:48):
their best life and not waiting.
And part of that stems from anexperience I had, 15 years ago
almost, where my dad was killedin a car accident, and I think a
lot of people put off, you know, like, oh, someday I'll do this
, someday I'll do that, and theymay wait to retire to do that.
And well, what if that neverhappens?
What if you get hit by that busor you're in, if something
(04:12):
happens, you know?
And so what I'm all about ishelping people create the life
that they want to live and startliving it and not just leaving
a legacy, but living a legacywhile they're on this planet.
So that's a little bit of I3.
And we've got things.
We've got AI tools tosupercharge that, to help people
write books, to speak on stages, to guest on podcasts and
(04:35):
launch podcasts and have a TVchannel and it's all this whole
ecosystem.
Choose your adventure, but it'sabout visibility.
And then the AI tools we have,whether it's for your social
media, but it's about visibility.
And then the AI tools we have,whether it's for your social
media, whether it's for abusiness plan, a operation,
standard operating procedures,hr, we've taken all these things
that in many cases might take,you know, dozens of hours RFPs,
(04:58):
proposals, you name it followingup in systems, finding those
leads.
It doesn't matter, there'sthings can be automated through
AI tools to really help you getthere quickly.
So you know, at i3, we justdon't help people, businesses,
grow, we help them grow into theleaders and something that
businesses need that's going tomake a difference.
(05:19):
So that's a little bit about i3.
Speaker 1 (05:22):
That's phenomenal and , like you know, it saves so
much of that.
That process behind the scenesof like that could take hours
that are down in minutes Nowit's.
It's pretty incredible with the, the, the technology that's
being built out now and and uh,the process is.
Once the processes areestablished, it's pretty
phenomenal.
What can happen on the backside?
(05:42):
Would you agree?
Speaker 2 (05:44):
Oh I, I couldn't agree more.
And that's where you knowhaving the systems in place and
I love the acronym for system,if you haven't heard it save
yourself time, energy, money andstress, and that's something
that I do for my clients everyday, and that's what.
So it gets me excited when wecan help people do that to
automate, to optimize andaccelerate their results.
Speaker 1 (06:06):
That's phenomenal.
So, going into that a littlebit more, like as you've been
developing this out, what areyou most proud about with this
business journey that you'vebeen on?
Because I mean, you came fromthe academia side at CU
Buffaloes, right Like I'm an oldHusker, so like you know nice.
Oh man it hurts me every, everyfall when we have to play.
(06:27):
We don't play Colorado as muchanymore.
Speaker 2 (06:32):
I know right.
Speaker 1 (06:33):
I love seeing those CU-Nebraska games, but how's
that journey, now that you'vebeen coming from the academia
side, how's that affected whatyou've got going on here?
Speaker 2 (06:44):
Yeah, well, before I share that, I just a side note
and a huge respect for theHuskers and my wife's family's
from Nebraska.
So there are many aThanksgiving, because it was
always on Thanksgiving that wewould play each other and when
we were in Nebraska celebratingThanksgiving or here we had a
house divided for many years, gobig red baby yeah exactly so at
any rate, go Big Red baby.
(07:06):
Yeah, exactly so, at any rate.
But with that, yeah, I earnedmy PhD at CU Boulder and, in
business, as a professor, spenta number of years there, spent
over a decade as a businessschool dean, leading VP of
academics, and those type ofroles as well.
So you know, really at thispoint I'm sort of a I guess you
could say a recovering academic,and about eight, nine years ago
(07:32):
, and my favorite thing to teachwas business strategy and I
taught it from undergrad todoctor level and custom
corporate programs, executivesand developing that.
So it's been a fun journey.
Because I was an entrepreneurto start with, um back in the
day as a child.
I mean, I was that kid, I, Iremember um, I I won a contest
(07:52):
selling world's finest chocolatebars and I I got this audio
cassette recorder probably a lotof other listeners don't know,
we know what that is or the cd.
They had these cassette tapesright in between the albums the
vinyl, um, but it was the firsttime.
Right In between the albums thevinyl Yep, but it was the first
time I heard my voice and itwas the coolest thing.
But I remember that and I wasthinking, gosh, with all that
money I, you know I earned.
(08:12):
I earned it for a good cause,of course, but I'm like I could
make money.
My dad grew up in the southside of Chicago on the project,
so I wasn't, you know, in mycoming up and upbringing I
didn't have a lot and so everypenny made a huge difference.
I thought about gosh, if Icould sell these and do this for
that, why can't I sell it formyself and make money Absolutely
(08:33):
?
Anyways, long story short, Iliterally started selling candy
out of my backpack to kids atschool, set up the garage
sidewalk sale, took the lemonadestand and put it on steroids.
Garage like sidewalk sale, tookthe lemonade stand and put it
on steroids.
And that led to other thingsmoneymaking, landscaping
companies and a multitude ofdifferent companies, from
employment, background checkingto working with one of the
largest ski resorts and offeringcertain, you know, modified
(08:56):
season passes and just somereally cool projects.
When I was still in college, Iended up clothing, you know just
a lot of different things, butI ended up going the corporate
route.
And this is something too thatmy dad very well-intentioned,
obviously, and huge respect forhis work, integrity, but he was
that person wired to work for acompany, retire 30 years with
(09:17):
that gold pocket watch which isno longer reality.
But at one point he said why?
Speaker 1 (09:20):
don't you just get a real job?
Speaker 2 (09:21):
Even though I was having a lot of fun doing these
things, and I listened to himand, in part, this is my coming
back to my entrepreneurial rootsafter that experience to say
and I think that's part of thegoal for Ignite your Passion too
is because even my mother andthis was a conversation we had,
and she just passed a few monthsago, by the way, and you know
(09:44):
she said I wish I would havelived a life true to myself, not
the life that others expectedof me.
I think for everybody to look inthe mirror and huge respect to
others that are listeners, thatare business owners,
entrepreneurs because you get it.
You know that you've got tostand for what you believe in.
You've got something thatyou've created that you think
(10:04):
can benefit others and make ahuge difference in the world.
And so, understanding that, youknow my passion is supporting
you to get your message out, andsometimes you know it can be a
mess in your life.
That becomes your message toothers If you're a chapter ahead
or you've figured out a productor service that you know you
wish you would have had, andthat's where the best things
come from.
(10:24):
Right, like I couldn't findthis, so I created it, and
that's what's so cool about youknow, entrepreneurs.
Speaker 1 (10:33):
I love that and it's that's what pushes our society
forward is those people that arewilling to step out and, you
know, say like hey, I can dosomething a little different or
a little better than what thenorm is currently.
So, you know, props to you, to,to, to stepping out of the
academia side and moving intothe entrepreneurial side and
(10:54):
you're doing amazing work.
So, absolutely, man, you knowprops to you.
So what, as you, as you, as youbuild these things out, what
unexpected opportunities havecame.
You know, because of these,these roles that you, that you
put yourself in, oh my gosh.
Speaker 2 (11:13):
I mean, every day there's something that comes up.
I just I'm a generator and I'ma creator and I find these
different things and connect thedots, I guess.
One example that I'm reallyexcited about and it's sort of
brought together stuff Iactually trained a publisher
that published my last book onthis methodology for sales, and
(11:35):
it's been a game changer for myclients and I helped that
company actually that created it, create a tool that was called
the future of sales by Forbes,and we created an AI tool.
This was pre COVID that I'vetrained Google's cloud division,
their sales team on and others,but it typically see a
conversion rates go from 20 to80%.
Bottom line, though.
We applied it to the bookwriting process because you
(11:57):
think about what creates andinfluences somebody to buy.
There's a science behind it,it's evidence based and it's
about the language you use.
I'm also a master practitionerin a field called neuro
linguistic programming.
Some people might know thatbecause people like Tony Robbins
popularized it.
I was actually did a firewalkwith Tony Robbins back in 1987
(12:18):
before people knew like who hewas, so it dates me a little bit
, but at any rate, it's usinglanguage and what we ended up
doing after training him is, youknow, obviously the same thing
applies when you're speaking andyou're influencing others, and
it was created actually forsales, but it's all about
emotional intelligence Bottomline.
We embedded it in a system andthat led to a discussion because
(12:40):
of AI and the other things Iwas doing.
I'm like you know what thisbook writing process could be
enhanced and I think we canmaintain an authentic voice in
doing it, and we built out firsta playbook.
Obviously, there's a lot moreaccessibility now that ChatGPT
is out there and OpenAI andGemini and Cloud and Complexity
I now that ChatGPT is out there,and OpenAI and Gemini and Cloud
and Complexity I mean, the listgoes on but there's a lot of
(13:01):
things that those tools do notdo out of the box, and so we
built a proprietary platform forwriting books, which has been
phenomenal and it's.
You've got an AI agent, whichwe built for obviously other
applications as well, fororganizations, so they can
automate stuff, but it figuresout your voice.
You've got everything there andthen you can work on, obviously
, crafting your book, and so wedo a one day at least.
(13:23):
The format has been since lastyear one day workshop where
you're writing your book andthen you've got access to the ai
tool for a month and it's beena game changer because from that
um process, that was unexpected, because it's like we we
started just a conversation Likeyou know, how could you use AI?
Like.
And now it's like he, as apublisher and he's one of the
(13:43):
leading publishers in the U?
S, published over 15,000 books,and probably your audience has
heard of a lot of these peoplethat he's published book for is
like Ed Milet, john Lee Dumas,rachel Peterson, he's working on
a new book with Peter Diamandisright now.
I mean, the list goes on, andso who's who of the non-fiction
writers in the professionaldevelopment business space?
And so that's one example.
(14:06):
But I had another call thismorning where my wheels are
spinning.
I'm like, oh my God, like thisis a huge opportunity.
So a lot of collaborations withothers that have something that
we can AI-ify if you will andcreate tools to accelerate
processes.
So that's what's really fun isco-creating things as well as
supporting organizations.
Speaker 1 (14:25):
I love that man, I love that.
And one of the things that kindof leads into this is you're
building out your organizationis like, as much as we want to
streamline the process, we wantto use technology, it still
comes back down to the humanelement and I know you have an
assessment and a whole programbehind the scenes with the
(14:47):
neuro-linguistic side of stuff.
But how do you feel like thatcompanies can build and maintain
strong culture within their,within their companies?
Because I feel like that's kindof like some of the secret
sauce that kind of getsoverlooked.
What?
What's your thoughts on that?
Speaker 2 (15:05):
oh well, absolutely, and it's interesting you bring
up that because that's reallythe broader thing, particularly
with the i3 empowermentsolutions, because we do a lot
with organizations to help helpthem build high-performing
cultures and it starts withhigh-performing individuals and
building teams.
And, coming from a backgroundacademically and theoretically,
(15:28):
my focus is in organizationdevelopment and change, which is
building high-performingorganizations, and it's really
about culture as a key part ofit.
So I've written articles, bookchapters, on culture and how you
do that, and so the humanaspect of that is so critical in
what you do in any organization.
(15:48):
Because the biggest complaint,even when I was a dean, you know
overseeing business programsfrom you know Fortune 100
companies that we worked with.
You know they had a lot ofexecutives in the programs and
even you know students that arecoming out of high school going
into college.
It's like, can't you just teachthese people to communicate, to
get along, to avoid conflict orknow how to manage conflict, to
(16:08):
lead, and it's really the whatpeople refer to as the soft
skills, but there's the powerskills and emotional
intelligence.
We do training in emotionalintelligence, which is critical
because the biggest issue in anyorganization is communication.
And so when you talk aboutempathy, emotional intelligence
and those things.
Those are things that arereally critical.
(16:30):
In fact, actually, the AI toolthat I mentioned, that I helped
the company you know create forthe sales thing, was really
considered the first AI toolwith empathy.
So it's bridging the gap, butyou've got to build it's, for my
focus is people, process andtechnology.
Those are my gifts to the worldis helping people, optimize
(16:51):
those and figure out how, like arope or a thread, they're woven
together to create a strongperforming team and an
organizational culture wherepeople can actually thrive and
they're engaged.
We know there's a lot of dataon organizations and from Gallup
you know study after study thatcomes out with the level of
disengagement and if you don'thave engaged employees, you're
(17:13):
not going to have engagedcustomers.
You got to start there.
And then part of that also isproviding an opportunity with
programs, even our ignite, yourpassion program.
Individuals can take it, but wecan also offer it within
organizations because they wantto.
They recognize the power thatmost employees are not showing
up fully to work right.
(17:34):
So if you can actually engagetheir heart and their mind and
leverage their strengths, it's agame changer for your business
and it's finding the rightposition and fit that helps
develop them and increasinglyimportant for the newer
generations to see that, as acompany, you're investing in
those individuals.
Speaker 1 (17:52):
I love that, I love that, and you know you gotta,
you gotta, give that time andthat those resources to uh,
continue to grow out yourbusiness.
You know, with cause it startswith with the people that that
are, you know, invested in thecompany with you.
So I totally agree on that, ahundred percent.
Um, let's, let's switch gears alittle bit here.
(18:13):
So, like, as I mean, you'vebeen successful in every, every
genre that you've been in, likewhat's one little, one little
nugget, one little hack, thatone little piece of advice that
you would give to somebody thatwants to start their own
entrepreneurial journey?
Speaker 2 (18:30):
Well, I would say this I mean, I think the advice
is figure out what you're reallymeant to be doing.
And you know, and part of mymantra and I've got a LinkedIn
newsletter that I put out twicea week called Confidence and
Leadership and one of the thingsI have actually on my header is
build what you were born tolead, and I think, for people to
(18:52):
really understand what that isand get clear on that, because
I've helped hundreds ofthousands of people students,
executives when you look atgetting that clarity because the
reality is, if, if it's justsomething and you're looking at
it, well, I can make some moneyat it, or whatever it's going to
be a grind it's got to besomething that you're passionate
(19:13):
about, that you wake up excitedto do every day like you can,
can't wait, and if you had totake a day off, it would be
painful to do it.
And I'm not saying you need tobe a workaholic, but I think
it's that difference in terms ofum, you know making a
difference and are you, umliving to work?
Are you working to live?
Speaker 1 (19:33):
Right, I agree, I got , I got a follow-up question to
that Cause.
Like there's, there's two waysto look at it.
It's like follow your passionand your passion will lead you
to where you want to be.
But also, if you don't have thestrength of your passion, it
may be your passion is not yourstrength.
Like, how do?
You like what?
Which?
Which path do you follow?
(19:54):
Do you follow?
Do you do you follow yourpassion or do you follow the
strength of what you do?
Speaker 2 (20:00):
Well, I would say this because there's a lot of
people and I was actually Idon't know if people may be
familiar with Peter Drucker.
He was considered a guru in themanagement leadership realm and
I was.
I remember seeing him and AndyGrove, who was the former CEO of
Intel, at an event and theywere both talking about stuff
and it was when intel did thislittle pivot in terms of their
(20:20):
business model completely, andhe had written a book, andy
grove.
only the paranoid survive andthe reason I share that, as
peter said, something that juststuck with me for and it still,
to this day, sticks with me andhe said you know you can take.
He's written dozens of booksand hundreds thousands of,
probably, articles I mean justprolific in the management,
(20:41):
leadership realm and in buildingcultures and high performing
executives and looking at whatthey do.
But he said, the thing you knowyou can, you don't have to read
all these books and all thesethings I've written, he said.
It boils down to this he said,if you want to be successful,
you need to maximize people'sstrengths and minimize their
weaknesses, and part of the roleis your leader and leading
(21:02):
yourself.
You can't lead others unlessyou're leading yourself.
And so, to get back to thisidea of passion, you know yeah
people say you know, follow yourpassion and the money will
follow.
But I think you've got to lookat it this way.
You know what is it?
That is a strength that's inalignment, and that's why I'm so
committed to helping peopleunderstand their strengths and
(21:26):
start from a position of yourstrength and actually leverage
it.
It doesn't mean that there'speople that are exceptionally
competent at things and I know Iwas in some of those roles as
well where you climb to the topof the ladder and you're like
well, wait a minute, is thisladder leaning against the right
building or structure?
Like, is this where I want tobe at the top?
And you can then pivot.
And so one of the things I'llshare with your listeners is, if
(21:50):
they want a quick way tounderstand at least some of
their strengths and then alsohow to communicate with others,
if they go to their strengths,and then also how to communicate
with others, if they go to it'sonline just it's a
wwwcrackmycodecom slashcommunicate.
They can get a complimentaryreport.
Take them less than 90 secondsto do it.
You're sorting some cards interms of what's most important,
(22:11):
what's most like you, to leastlike you and you'll get a report
back that talks about yourstrengths and I think, starting
with something self-awareness isis is really at the crux of
this, because there's so manypeople that are not taking the
time.
They spend more time planning avacation or a trip than they do
their life, right, right, soyou know.
My advice again, just to sort ofecho, what I'm doing is don't
(22:34):
start a company just to makemoney, right is.
Don't start a company just tomake money, right, yeah, don't
have a problem, something theworld needs, something that you
care so much about that you'dfeel guilty not solving it.
And what I mean by that, too,is you know what, if you were on
your deathbed and you'rereflecting and you think about
all the things you accomplishedbut, more importantly, the
(22:54):
things you didn't accomplish, orthat person that you could have
been shows up on your deathbedand you see that and you're like
, oh crap in, you know what,don't take it to the grave.
And that's what you know for me, that's what drives me, because
if I don't bring this, theseskills and these abilities for
(23:16):
people to live the life thatthey want, to really own that,
because entrepreneurship willtest you.
It's going to stretch your time,your energy, your confidence,
your identity.
And if you're not deeply and Imean deeply like your why,
connected to why you're doing it, then you know what that
resistance and everything elseyou're just not going to be.
(23:37):
It's going to knock you downand that's going to make or
break your success.
Speaker 1 (23:52):
I was listening to a podcast and Ed Milet said this.
He said, uh, uh, when hebelieves, like when you die,
you're going to meet the trueself of who you should have been
during that life, and like, doyou is, is the the person that
you ended up being or like inthat in that time?
Are you, are you like an exactcopy, or are you like a twin of
that person?
(24:12):
Or did you, like you know,whether it's physical, whether
it's like, did you go down acertain path?
Like you know, like man?
That that just resonates withme, Like what strengths am I, am
I playing into?
Like, am I am I not, you know,being the most physically you
(24:33):
know, like gifted version ofmyself, like all of these things
, like it's.
It just resonated with me somuch you talk, you know, very
briefly about that, but I itjust, god, it hit me so much
that we could just be that playto my strengths every single day
.
Speaker 2 (24:52):
Well, absolutely, yeah, I mean I think I
appreciate hearing that becauseI think for a lot of people and
it doesn't just have to be inbusiness, to your point and when
I do, I work with my coachingclients.
We look at your whole lifeholistically.
You know your career, yourfinances, your family, your
relationships, your religion orspirituality, your friends, like
all these different aspects ofyour life, your health,
(25:13):
nutrition and so forth andfiguring out like, okay, how am
I, am I optimizing who I ambecoming?
It's a journey right Every day.
You know this idea of ourfuture self and I'm, you know.
Are you aligned with that, Ithink, is really the key and
that's what I love doing.
(25:35):
And it's the same thing inorganizations when you look at
the organizational alignmentwith leadership and strategy and
structures and systems andrewards and you know all these
other things that are happening,even the physical out of an
organization or the offices like, is it aligned with what you're
doing?
And so for an individual to havetheir personal strategy and
(25:58):
that's one of the things when Iwas at Boulder, I remember I
would teach strategy toundergrads and we talked about
strategy, but I made it relevantLike, you know what we're going
to do a personal.
You may be familiar with theidea of a SWOT analysis.
You're looking at yourstrengths and weaknesses yeah,
like opportunities and threatsexternally, like you're not just
going to do this on a business,you're going to do it on
yourself, like you need to lookat that, and then here's the
(26:21):
model and the framework you'regoing to use to do that.
So, even though that wasdecades ago, you know, 30 plus
years ago I still use that samephilosophy when I'm working,
whether it's with a company oran individual, to help them
figure out how they can maximizetheir potential.
And we talk about potentialmost of the time we have no clue
what our potential is.
(26:41):
We're living a fraction, acertain percentage, probably
single digit, of what's reallypossible.
And and and that's where Ithink, when you have the
opportunity to really get toknow yourself, you know that's
the game changer and it boilsdown to purpose, vision, when
your purpose, here's the thing.
(27:02):
I would say it this way, becausepassion is like the fuel that's
going to maybe help you withyour stamina, but it doesn't
guarantee success.
That's going to maybe help withyour stamina, but it doesn't
guarantee success.
It doesn't.
But when your purpose alignswith your passion, game over you
know what, in a positive way,because those profits are going
to follow.
Speaker 1 (27:19):
Absolutely.
It's like just back up thetruck right, because like you
can't be stopped because you'rein such an alignment.
And I love that man andhonestly, I could talk to you
for hours.
I love what you got going on,man.
It's been a pleasure having youon here.
What is one thing that's comingnext for Dr Goodman?
Speaker 2 (27:41):
Oh my gosh, there's some big things coming.
It's exciting.
Well, one of the things that'sreally cool that I'm excited
about is, within Innovate AISystems, we have the AI Edge,
which is a mastermind, and soyou know, obviously working with
a lot of differentorganizations to build in AI
tools, and I was just speakingto a group yesterday of 30
entrepreneurs, business owners,a lot of digital marketing
experts in this audience, andyou know, there's so much, so
(28:05):
many people are trying to figureout AI and what to use, what
not to use, different tools thatare out there.
How do I create these things?
So you know, what we've createdis a mastermind that gives you
access to dozens of tools whereyou don't have to be a prompt
engineer.
You know we've taken theability to craft with our
expertise, those prompts in agame changing powerful way, so
(28:29):
you don't have to learn, youdon't have to worry about oh, is
it this tool or that tool?
A lot of people waste money andthey're not in alignment in the
same way with these things thatyou're doing, like, what do you
want the tool to solve for?
So that's something that I'mreally excited about and you
know, within Innovate AI Systems, being able to provide a suite
of tools that not only providesimple, easy ways to create
(28:52):
resources.
If it's, you know, severalmonths of content that they need
.
If it's marketing plans.
If it's social media stuff,it's a business plan.
If it's, you know, just postingthings, I mean HR, standard
operating procedures, the listgoes on.
We've built things out invarious functional aspects that
a business needs in finance andaccounting and tools that they
(29:13):
can access.
So that's super cool because Ithink you know it's making it
accessible.
And then if people want to gobeyond some of the tools where
they're filling in forms orusing some of that interactive
thing to get there, we can alsothen automate it completely with
AI agents to do those tasks.
So it's running 24-7.
The other thing that I'm excitedabout and I've had it since
(29:35):
last year, but I'm reallyscaling up with the use of
allowing my clients to interactwith me 24-7.
You're like 24-7?
And what I mean by that is mydigital clone that has
everything decades ofinformation and expertise and so
my clients can actually calland talk to me, hear my voice,
they can video conversation withme, they can chat with me and
(29:58):
get the information that theyneed.
So it just allows me to get mytime back as well, because I can
be available and I'm nottrading my physical time for
money, but I'm looking at that.
So those are probably two ofthe more exciting things.
And then also um, reallyleveraging up and taking our
book writing process.
The next.
Historically, we've done italways the third saturday of the
(30:20):
month.
We'll probably still do that injune.
For that third saturday again,it would be june 21st um.
But we're changing the format tomake it even more streamlined
because we've learned a lot fromthe people that have gone
through and it's so exciting tosee people finish a book and
create a book workbook.
We've had people that create umthen from that like a signature
talk or they do other things.
(30:41):
And one of my favorite thingsis um.
We've we create custom AI songsfor businesses with their
brands or for events or peoplewith their podcasts, intros and
outros, and that's really takingoff.
So and that's just it's funhelping somebody take what
they've created and bringing thevoice.
I've had people cry when theyhear a song.
They're like, oh my God, thisis what I've built and it
(31:01):
captures the essence of it sowell and that becomes their
identity.
So I could go on.
I'm sorry, I know you asked forone, but you're like the dose
Equis guy.
Speaker 1 (31:11):
You're like the most interesting man in the world.
You got all kinds of stuffhappening, my friend, I love it.
I absolutely love it, man.
Well, thank you so much forbeing, uh being a part of our
scaling of success.
Uh podcast today.
I it's been an absolutepleasure getting to uh know more
about you, know more aboutwhat's going on in your world,
(31:32):
and uh can't wait to see what'scoming down the pipeline for you
, man.
Uh, best of luck witheverything and thank you so much
for your time today.
Speaker 2 (31:39):
Yeah, thank you, ryan .
Appreciate it, such a joy.
Speaker 1 (31:42):
Absolutely.
Once again, Ryan Van Orden,with scaling up success podcast
power by center.
Just have a wonderful time.
Everyone take care.
What's up everybody this Ryan Van Ornam with Scaling
Up Success and Powered bySynergist today.
Today I have Dr Eric Goodman.
Doctor, how are you doing today?
Speaker 2 (00:14):
I'm fantastic and thank you for having me.
I'm excited to be here to sharesome insights with your
audience.
Speaker 1 (00:20):
Absolutely.
We're super excited to have youon the program.
I know we've been waiting alittle bit to get this one on,
and let's talk a little bitabout a couple of the businesses
that you got as we go alonghere Innovative AI Systems and
i3 Empowerment Solutions.
So easy for me to say, but no,let's talk a little bit about
(00:42):
how did you get into those andwhat inspired you to get into
those.
Those, those businesses.
Speaker 2 (00:47):
Well, so partly if we start with innovate AI systems.
You know I've been passionateabout helping people maximize
their potential and leveragetheir time.
If there's one thing and I knowyou do an amazing job with time
because you're helping peopleat synergist help people get
their time back.
It's so critical because that'sthe one thing they say that you
(01:08):
can't.
You know money can't buy time,but I'll tell you what.
What excites me about AI is thepotential to do that, because a
typical client I work with isgetting at least 10, 12 hours
back a week, if not more a week,if not more, in many cases, a
lot more than that because we'rehelping them really be able to
eliminate that busy work in thesame way that you support
(01:29):
organizations and start scalingwith AI in a powerful way.
And as a business strategist,I'm always looking for
game-changing tools and prior tostarting Innovate AI Systems,
that was my focus and it stillis.
It's how do you grow andaccelerate quickly, maximize
your results, your profitabilityand really figure out what your
(01:51):
potential is.
And it's all about creatingleverage.
And AI is one of those toolsthat really helps you do that,
because the reality is mostbusinesses don't need more hours
.
They need smarter systems.
They need help, like youprovide, and that's what we
build with AI is those systemsthat can really automate things.
So that's a little bit aboutinnovating.
I'll pause there and then I canshare more about I3 in a minute
(02:13):
, if you'd like.
Speaker 1 (02:14):
Yeah, so tell us a little bit about I3 empowerment.
Speaker 2 (02:19):
Yeah, absolutely so.
I3 is a culmination of a coupledifferent things, because the
I3 stands for influence, impactand income, and our goal is to
help individuals andorganizations really, you know,
step into their ability tomaximize all three of those in a
(02:40):
powerful way.
Those in a powerful way andwhat we're doing within I3,
we're really focused on personaland business growth through
leadership, through sales,through communication and
coaching programs to help peoplereally clarify their vision,
both personally andprofessionally or for their
business, build a scalable, youknow operation program and lead
(03:02):
with confidence in what we'redoing.
So we offer, you know again,the training, the coaching, the
workshops.
We've got programs that helppeople really figure out what is
their calling, what is theirgift, and then also bringing
their genius to the world, andso it's an ecosystem that we
have between the two companies.
We're really helping peopleleverage up their life in a way
(03:25):
that they can start with onething and it might just be
getting clear we have asignature program within I3
called Ignite your Passion,which is helping people really
figure out what is their gift,why were they meant to be here
on this planet?
You know, what are theirstrengths, how do they leverage
them and focus on those things,what are their goals?
What do they want their legacyto be?
Because my passion and part ofwhat drives me is people living
(03:48):
their best life and not waiting.
And part of that stems from anexperience I had, 15 years ago
almost, where my dad was killedin a car accident, and I think a
lot of people put off, you know, like, oh, someday I'll do this
, someday I'll do that, and theymay wait to retire to do that.
And well, what if that neverhappens?
What if you get hit by that busor you're in, if something
(04:12):
happens, you know?
And so what I'm all about ishelping people create the life
that they want to live and startliving it and not just leaving
a legacy, but living a legacywhile they're on this planet.
So that's a little bit of I3.
And we've got things.
We've got AI tools tosupercharge that, to help people
write books, to speak on stages, to guest on podcasts and
(04:35):
launch podcasts and have a TVchannel and it's all this whole
ecosystem.
Choose your adventure, but it'sabout visibility.
And then the AI tools we have,whether it's for your social
media, but it's about visibility.
And then the AI tools we have,whether it's for your social
media, whether it's for abusiness plan, a operation,
standard operating procedures,hr, we've taken all these things
that in many cases might take,you know, dozens of hours RFPs,
(04:58):
proposals, you name it followingup in systems, finding those
leads.
It doesn't matter, there'sthings can be automated through
AI tools to really help you getthere quickly.
So you know, at i3, we justdon't help people, businesses,
grow, we help them grow into theleaders and something that
businesses need that's going tomake a difference.
(05:19):
So that's a little bit about i3.
Speaker 1 (05:22):
That's phenomenal and , like you know, it saves so
much of that.
That process behind the scenesof like that could take hours
that are down in minutes Nowit's.
It's pretty incredible with the, the, the technology that's
being built out now and and uh,the process is.
Once the processes areestablished, it's pretty
phenomenal.
What can happen on the backside?
(05:42):
Would you agree?
Speaker 2 (05:44):
Oh I, I couldn't agree more.
And that's where you knowhaving the systems in place and
I love the acronym for system,if you haven't heard it save
yourself time, energy, money andstress, and that's something
that I do for my clients everyday, and that's what.
So it gets me excited when wecan help people do that to
automate, to optimize andaccelerate their results.
Speaker 1 (06:06):
That's phenomenal.
So, going into that a littlebit more, like as you've been
developing this out, what areyou most proud about with this
business journey that you'vebeen on?
Because I mean, you came fromthe academia side at CU
Buffaloes, right Like I'm an oldHusker, so like you know nice.
Oh man it hurts me every, everyfall when we have to play.
(06:27):
We don't play Colorado as muchanymore.
Speaker 2 (06:32):
I know right.
Speaker 1 (06:33):
I love seeing those CU-Nebraska games, but how's
that journey, now that you'vebeen coming from the academia
side, how's that affected whatyou've got going on here?
Speaker 2 (06:44):
Yeah, well, before I share that, I just a side note
and a huge respect for theHuskers and my wife's family's
from Nebraska.
So there are many aThanksgiving, because it was
always on Thanksgiving that wewould play each other and when
we were in Nebraska celebratingThanksgiving or here we had a
house divided for many years, gobig red baby yeah exactly so at
any rate, go Big Red baby.
(07:06):
Yeah, exactly so, at any rate.
But with that, yeah, I earnedmy PhD at CU Boulder and, in
business, as a professor, spenta number of years there, spent
over a decade as a businessschool dean, leading VP of
academics, and those type ofroles as well.
So you know, really at thispoint I'm sort of a I guess you
could say a recovering academic,and about eight, nine years ago
(07:32):
, and my favorite thing to teachwas business strategy and I
taught it from undergrad todoctor level and custom
corporate programs, executivesand developing that.
So it's been a fun journey.
Because I was an entrepreneurto start with, um back in the
day as a child.
I mean, I was that kid, I, Iremember um, I I won a contest
(07:52):
selling world's finest chocolatebars and I I got this audio
cassette recorder probably a lotof other listeners don't know,
we know what that is or the cd.
They had these cassette tapesright in between the albums the
vinyl, um, but it was the firsttime.
Right In between the albums thevinyl Yep, but it was the first
time I heard my voice and itwas the coolest thing.
But I remember that and I wasthinking, gosh, with all that
money I, you know I earned.
(08:12):
I earned it for a good cause,of course, but I'm like I could
make money.
My dad grew up in the southside of Chicago on the project,
so I wasn't, you know, in mycoming up and upbringing I
didn't have a lot and so everypenny made a huge difference.
I thought about gosh, if Icould sell these and do this for
that, why can't I sell it formyself and make money Absolutely
(08:33):
?
Anyways, long story short, Iliterally started selling candy
out of my backpack to kids atschool, set up the garage
sidewalk sale, took the lemonadestand and put it on steroids.
Garage like sidewalk sale, tookthe lemonade stand and put it
on steroids.
And that led to other thingsmoneymaking, landscaping
companies and a multitude ofdifferent companies, from
employment, background checkingto working with one of the
largest ski resorts and offeringcertain, you know, modified
(08:56):
season passes and just somereally cool projects.
When I was still in college, Iended up clothing, you know just
a lot of different things, butI ended up going the corporate
route.
And this is something too thatmy dad very well-intentioned,
obviously, and huge respect forhis work, integrity, but he was
that person wired to work for acompany, retire 30 years with
(09:17):
that gold pocket watch which isno longer reality.
But at one point he said why?
Speaker 1 (09:20):
don't you just get a real job?
Speaker 2 (09:21):
Even though I was having a lot of fun doing these
things, and I listened to himand, in part, this is my coming
back to my entrepreneurial rootsafter that experience to say
and I think that's part of thegoal for Ignite your Passion too
is because even my mother andthis was a conversation we had,
and she just passed a few monthsago, by the way, and you know
(09:44):
she said I wish I would havelived a life true to myself, not
the life that others expectedof me.
I think for everybody to look inthe mirror and huge respect to
others that are listeners, thatare business owners,
entrepreneurs because you get it.
You know that you've got tostand for what you believe in.
You've got something thatyou've created that you think
(10:04):
can benefit others and make ahuge difference in the world.
And so, understanding that, youknow my passion is supporting
you to get your message out, andsometimes you know it can be a
mess in your life.
That becomes your message toothers If you're a chapter ahead
or you've figured out a productor service that you know you
wish you would have had, andthat's where the best things
come from.
(10:24):
Right, like I couldn't findthis, so I created it, and
that's what's so cool about youknow, entrepreneurs.
Speaker 1 (10:33):
I love that and it's that's what pushes our society
forward is those people that arewilling to step out and, you
know, say like hey, I can dosomething a little different or
a little better than what thenorm is currently.
So, you know, props to you, to,to, to stepping out of the
academia side and moving intothe entrepreneurial side and
(10:54):
you're doing amazing work.
So, absolutely, man, you knowprops to you.
So what, as you, as you, as youbuild these things out, what
unexpected opportunities havecame.
You know, because of these,these roles that you, that you
put yourself in, oh my gosh.
Speaker 2 (11:13):
I mean, every day there's something that comes up.
I just I'm a generator and I'ma creator and I find these
different things and connect thedots, I guess.
One example that I'm reallyexcited about and it's sort of
brought together stuff Iactually trained a publisher
that published my last book onthis methodology for sales, and
(11:35):
it's been a game changer for myclients and I helped that
company actually that created it, create a tool that was called
the future of sales by Forbes,and we created an AI tool.
This was pre COVID that I'vetrained Google's cloud division,
their sales team on and others,but it typically see a
conversion rates go from 20 to80%.
Bottom line, though.
We applied it to the bookwriting process because you
(11:57):
think about what creates andinfluences somebody to buy.
There's a science behind it,it's evidence based and it's
about the language you use.
I'm also a master practitionerin a field called neuro
linguistic programming.
Some people might know thatbecause people like Tony Robbins
popularized it.
I was actually did a firewalkwith Tony Robbins back in 1987
(12:18):
before people knew like who hewas, so it dates me a little bit
, but at any rate, it's usinglanguage and what we ended up
doing after training him is, youknow, obviously the same thing
applies when you're speaking andyou're influencing others, and
it was created actually forsales, but it's all about
emotional intelligence Bottomline.
We embedded it in a system andthat led to a discussion because
(12:40):
of AI and the other things Iwas doing.
I'm like you know what thisbook writing process could be
enhanced and I think we canmaintain an authentic voice in
doing it, and we built out firsta playbook.
Obviously, there's a lot moreaccessibility now that ChatGPT
is out there and OpenAI andGemini and Cloud and Complexity
I now that ChatGPT is out there,and OpenAI and Gemini and Cloud
and Complexity I mean, the listgoes on but there's a lot of
(13:01):
things that those tools do notdo out of the box, and so we
built a proprietary platform forwriting books, which has been
phenomenal and it's.
You've got an AI agent, whichwe built for obviously other
applications as well, fororganizations, so they can
automate stuff, but it figuresout your voice.
You've got everything there andthen you can work on, obviously
, crafting your book, and so wedo a one day at least.
(13:23):
The format has been since lastyear one day workshop where
you're writing your book andthen you've got access to the ai
tool for a month and it's beena game changer because from that
um process, that was unexpected, because it's like we we
started just a conversation Likeyou know, how could you use AI?
Like.
And now it's like he, as apublisher and he's one of the
(13:43):
leading publishers in the U?
S, published over 15,000 books,and probably your audience has
heard of a lot of these peoplethat he's published book for is
like Ed Milet, john Lee Dumas,rachel Peterson, he's working on
a new book with Peter Diamandisright now.
I mean, the list goes on, andso who's who of the non-fiction
writers in the professionaldevelopment business space?
And so that's one example.
(14:06):
But I had another call thismorning where my wheels are
spinning.
I'm like, oh my God, like thisis a huge opportunity.
So a lot of collaborations withothers that have something that
we can AI-ify if you will andcreate tools to accelerate
processes.
So that's what's really fun isco-creating things as well as
supporting organizations.
Speaker 1 (14:25):
I love that man, I love that.
And one of the things that kindof leads into this is you're
building out your organizationis like, as much as we want to
streamline the process, we wantto use technology, it still
comes back down to the humanelement and I know you have an
assessment and a whole programbehind the scenes with the
(14:47):
neuro-linguistic side of stuff.
But how do you feel like thatcompanies can build and maintain
strong culture within their,within their companies?
Because I feel like that's kindof like some of the secret
sauce that kind of getsoverlooked.
What?
What's your thoughts on that?
Speaker 2 (15:05):
oh well, absolutely, and it's interesting you bring
up that because that's reallythe broader thing, particularly
with the i3 empowermentsolutions, because we do a lot
with organizations to help helpthem build high-performing
cultures and it starts withhigh-performing individuals and
building teams.
And, coming from a backgroundacademically and theoretically,
(15:28):
my focus is in organizationdevelopment and change, which is
building high-performingorganizations, and it's really
about culture as a key part ofit.
So I've written articles, bookchapters, on culture and how you
do that, and so the humanaspect of that is so critical in
what you do in any organization.
(15:48):
Because the biggest complaint,even when I was a dean, you know
overseeing business programsfrom you know Fortune 100
companies that we worked with.
You know they had a lot ofexecutives in the programs and
even you know students that arecoming out of high school going
into college.
It's like, can't you just teachthese people to communicate, to
get along, to avoid conflict orknow how to manage conflict, to
(16:08):
lead, and it's really the whatpeople refer to as the soft
skills, but there's the powerskills and emotional
intelligence.
We do training in emotionalintelligence, which is critical
because the biggest issue in anyorganization is communication.
And so when you talk aboutempathy, emotional intelligence
and those things.
Those are things that arereally critical.
(16:30):
In fact, actually, the AI toolthat I mentioned, that I helped
the company you know create forthe sales thing, was really
considered the first AI toolwith empathy.
So it's bridging the gap, butyou've got to build it's, for my
focus is people, process andtechnology.
Those are my gifts to the worldis helping people, optimize
(16:51):
those and figure out how, like arope or a thread, they're woven
together to create a strongperforming team and an
organizational culture wherepeople can actually thrive and
they're engaged.
We know there's a lot of dataon organizations and from Gallup
you know study after study thatcomes out with the level of
disengagement and if you don'thave engaged employees, you're
(17:13):
not going to have engagedcustomers.
You got to start there.
And then part of that also isproviding an opportunity with
programs, even our ignite, yourpassion program.
Individuals can take it, but wecan also offer it within
organizations because they wantto.
They recognize the power thatmost employees are not showing
up fully to work right.
(17:34):
So if you can actually engagetheir heart and their mind and
leverage their strengths, it's agame changer for your business
and it's finding the rightposition and fit that helps
develop them and increasinglyimportant for the newer
generations to see that, as acompany, you're investing in
those individuals.
Speaker 1 (17:52):
I love that, I love that, and you know you gotta,
you gotta, give that time andthat those resources to uh,
continue to grow out yourbusiness.
You know, with cause it startswith with the people that that
are, you know, invested in thecompany with you.
So I totally agree on that, ahundred percent.
Um, let's, let's switch gears alittle bit here.
(18:13):
So, like, as I mean, you'vebeen successful in every, every
genre that you've been in, likewhat's one little, one little
nugget, one little hack, thatone little piece of advice that
you would give to somebody thatwants to start their own
entrepreneurial journey?
Speaker 2 (18:30):
Well, I would say this I mean, I think the advice
is figure out what you're reallymeant to be doing.
And you know, and part of mymantra and I've got a LinkedIn
newsletter that I put out twicea week called Confidence and
Leadership and one of the thingsI have actually on my header is
build what you were born tolead, and I think, for people to
(18:52):
really understand what that isand get clear on that, because
I've helped hundreds ofthousands of people students,
executives when you look atgetting that clarity because the
reality is, if, if it's justsomething and you're looking at
it, well, I can make some moneyat it, or whatever it's going to
be a grind it's got to besomething that you're passionate
(19:13):
about, that you wake up excitedto do every day like you can,
can't wait, and if you had totake a day off, it would be
painful to do it.
And I'm not saying you need tobe a workaholic, but I think
it's that difference in terms ofum, you know making a
difference and are you, umliving to work?
Are you working to live?
Speaker 1 (19:33):
Right, I agree, I got , I got a follow-up question to
that Cause.
Like there's, there's two waysto look at it.
It's like follow your passionand your passion will lead you
to where you want to be.
But also, if you don't have thestrength of your passion, it
may be your passion is not yourstrength.
Like, how do?
You like what?
Which?
Which path do you follow?
(19:54):
Do you follow?
Do you do you follow yourpassion or do you follow the
strength of what you do?
Speaker 2 (20:00):
Well, I would say this because there's a lot of
people and I was actually Idon't know if people may be
familiar with Peter Drucker.
He was considered a guru in themanagement leadership realm and
I was.
I remember seeing him and AndyGrove, who was the former CEO of
Intel, at an event and theywere both talking about stuff
and it was when intel did thislittle pivot in terms of their
(20:20):
business model completely, andhe had written a book, andy
grove.
only the paranoid survive andthe reason I share that, as
peter said, something that juststuck with me for and it still,
to this day, sticks with me andhe said you know you can take.
He's written dozens of booksand hundreds thousands of,
probably, articles I mean justprolific in the management,
(20:41):
leadership realm and in buildingcultures and high performing
executives and looking at whatthey do.
But he said, the thing you knowyou can, you don't have to read
all these books and all thesethings I've written, he said.
It boils down to this he said,if you want to be successful,
you need to maximize people'sstrengths and minimize their
weaknesses, and part of the roleis your leader and leading
(21:02):
yourself.
You can't lead others unlessyou're leading yourself.
And so, to get back to thisidea of passion, you know yeah
people say you know, follow yourpassion and the money will
follow.
But I think you've got to lookat it this way.
You know what is it?
That is a strength that's inalignment, and that's why I'm so
committed to helping peopleunderstand their strengths and
(21:26):
start from a position of yourstrength and actually leverage
it.
It doesn't mean that there'speople that are exceptionally
competent at things and I know Iwas in some of those roles as
well where you climb to the topof the ladder and you're like
well, wait a minute, is thisladder leaning against the right
building or structure?
Like, is this where I want tobe at the top?
And you can then pivot.
And so one of the things I'llshare with your listeners is, if
(21:50):
they want a quick way tounderstand at least some of
their strengths and then alsohow to communicate with others,
if they go to their strengths,and then also how to communicate
with others, if they go to it'sonline just it's a
wwwcrackmycodecom slashcommunicate.
They can get a complimentaryreport.
Take them less than 90 secondsto do it.
You're sorting some cards interms of what's most important,
(22:11):
what's most like you, to leastlike you and you'll get a report
back that talks about yourstrengths and I think, starting
with something self-awareness isis is really at the crux of
this, because there's so manypeople that are not taking the
time.
They spend more time planning avacation or a trip than they do
their life, right, right, soyou know.
My advice again, just to sort ofecho, what I'm doing is don't
(22:34):
start a company just to makemoney, right is.
Don't start a company just tomake money, right, yeah, don't
have a problem, something theworld needs, something that you
care so much about that you'dfeel guilty not solving it.
And what I mean by that, too,is you know what, if you were on
your deathbed and you'rereflecting and you think about
all the things you accomplishedbut, more importantly, the
(22:54):
things you didn't accomplish, orthat person that you could have
been shows up on your deathbedand you see that and you're like
, oh crap in, you know what,don't take it to the grave.
And that's what you know for me, that's what drives me, because
if I don't bring this, theseskills and these abilities for
(23:16):
people to live the life thatthey want, to really own that,
because entrepreneurship willtest you.
It's going to stretch your time,your energy, your confidence,
your identity.
And if you're not deeply and Imean deeply like your why,
connected to why you're doing it, then you know what that
resistance and everything elseyou're just not going to be.
(23:37):
It's going to knock you downand that's going to make or
break your success.
Speaker 1 (23:52):
I was listening to a podcast and Ed Milet said this.
He said, uh, uh, when hebelieves, like when you die,
you're going to meet the trueself of who you should have been
during that life, and like, doyou is, is the the person that
you ended up being or like inthat in that time?
Are you, are you like an exactcopy, or are you like a twin of
that person?
(24:12):
Or did you, like you know,whether it's physical, whether
it's like, did you go down acertain path?
Like you know, like man?
That that just resonates withme, Like what strengths am I, am
I playing into?
Like, am I am I not, you know,being the most physically you
(24:33):
know, like gifted version ofmyself, like all of these things
, like it's.
It just resonated with me somuch you talk, you know, very
briefly about that, but I itjust, god, it hit me so much
that we could just be that playto my strengths every single day
.
Speaker 2 (24:52):
Well, absolutely, yeah, I mean I think I
appreciate hearing that becauseI think for a lot of people and
it doesn't just have to be inbusiness, to your point and when
I do, I work with my coachingclients.
We look at your whole lifeholistically.
You know your career, yourfinances, your family, your
relationships, your religion orspirituality, your friends, like
all these different aspects ofyour life, your health,
(25:13):
nutrition and so forth andfiguring out like, okay, how am
I, am I optimizing who I ambecoming?
It's a journey right Every day.
You know this idea of ourfuture self and I'm, you know.
Are you aligned with that, Ithink, is really the key and
that's what I love doing.
(25:35):
And it's the same thing inorganizations when you look at
the organizational alignmentwith leadership and strategy and
structures and systems andrewards and you know all these
other things that are happening,even the physical out of an
organization or the offices like, is it aligned with what you're
doing?
And so for an individual to havetheir personal strategy and
(25:58):
that's one of the things when Iwas at Boulder, I remember I
would teach strategy toundergrads and we talked about
strategy, but I made it relevantLike, you know what we're going
to do a personal.
You may be familiar with theidea of a SWOT analysis.
You're looking at yourstrengths and weaknesses yeah,
like opportunities and threatsexternally, like you're not just
going to do this on a business,you're going to do it on
yourself, like you need to lookat that, and then here's the
(26:21):
model and the framework you'regoing to use to do that.
So, even though that wasdecades ago, you know, 30 plus
years ago I still use that samephilosophy when I'm working,
whether it's with a company oran individual, to help them
figure out how they can maximizetheir potential.
And we talk about potentialmost of the time we have no clue
what our potential is.
(26:41):
We're living a fraction, acertain percentage, probably
single digit, of what's reallypossible.
And and and that's where Ithink, when you have the
opportunity to really get toknow yourself, you know that's
the game changer and it boilsdown to purpose, vision, when
your purpose, here's the thing.
(27:02):
I would say it this way, becausepassion is like the fuel that's
going to maybe help you withyour stamina, but it doesn't
guarantee success.
That's going to maybe help withyour stamina, but it doesn't
guarantee success.
It doesn't.
But when your purpose alignswith your passion, game over you
know what, in a positive way,because those profits are going
to follow.
Speaker 1 (27:19):
Absolutely.
It's like just back up thetruck right, because like you
can't be stopped because you'rein such an alignment.
And I love that man andhonestly, I could talk to you
for hours.
I love what you got going on,man.
It's been a pleasure having youon here.
What is one thing that's comingnext for Dr Goodman?
Speaker 2 (27:41):
Oh my gosh, there's some big things coming.
It's exciting.
Well, one of the things that'sreally cool that I'm excited
about is, within Innovate AISystems, we have the AI Edge,
which is a mastermind, and soyou know, obviously working with
a lot of differentorganizations to build in AI
tools, and I was just speakingto a group yesterday of 30
entrepreneurs, business owners,a lot of digital marketing
experts in this audience, andyou know, there's so much, so
(28:05):
many people are trying to figureout AI and what to use, what
not to use, different tools thatare out there.
How do I create these things?
So you know, what we've createdis a mastermind that gives you
access to dozens of tools whereyou don't have to be a prompt
engineer.
You know we've taken theability to craft with our
expertise, those prompts in agame changing powerful way, so
(28:29):
you don't have to learn, youdon't have to worry about oh, is
it this tool or that tool?
A lot of people waste money andthey're not in alignment in the
same way with these things thatyou're doing, like, what do you
want the tool to solve for?
So that's something that I'mreally excited about and you
know, within Innovate AI Systems, being able to provide a suite
of tools that not only providesimple, easy ways to create
(28:52):
resources.
If it's, you know, severalmonths of content that they need
.
If it's marketing plans.
If it's social media stuff,it's a business plan.
If it's, you know, just postingthings, I mean HR, standard
operating procedures, the listgoes on.
We've built things out invarious functional aspects that
a business needs in finance andaccounting and tools that they
(29:13):
can access.
So that's super cool because Ithink you know it's making it
accessible.
And then if people want to gobeyond some of the tools where
they're filling in forms orusing some of that interactive
thing to get there, we can alsothen automate it completely with
AI agents to do those tasks.
So it's running 24-7.
The other thing that I'm excitedabout and I've had it since
(29:35):
last year, but I'm reallyscaling up with the use of
allowing my clients to interactwith me 24-7.
You're like 24-7?
And what I mean by that is mydigital clone that has
everything decades ofinformation and expertise and so
my clients can actually calland talk to me, hear my voice,
they can video conversation withme, they can chat with me and
(29:58):
get the information that theyneed.
So it just allows me to get mytime back as well, because I can
be available and I'm nottrading my physical time for
money, but I'm looking at that.
So those are probably two ofthe more exciting things.
And then also um, reallyleveraging up and taking our
book writing process.
The next.
Historically, we've done italways the third saturday of the
(30:20):
month.
We'll probably still do that injune.
For that third saturday again,it would be june 21st um.
But we're changing the format tomake it even more streamlined
because we've learned a lot fromthe people that have gone
through and it's so exciting tosee people finish a book and
create a book workbook.
We've had people that create umthen from that like a signature
talk or they do other things.
(30:41):
And one of my favorite thingsis um.
We've we create custom AI songsfor businesses with their
brands or for events or peoplewith their podcasts, intros and
outros, and that's really takingoff.
So and that's just it's funhelping somebody take what
they've created and bringing thevoice.
I've had people cry when theyhear a song.
They're like, oh my God, thisis what I've built and it
(31:01):
captures the essence of it sowell and that becomes their
identity.
So I could go on.
I'm sorry, I know you asked forone, but you're like the dose
Equis guy.
Speaker 1 (31:11):
You're like the most interesting man in the world.
You got all kinds of stuffhappening, my friend, I love it.
I absolutely love it, man.
Well, thank you so much forbeing, uh being a part of our
scaling of success.
Uh podcast today.
I it's been an absolutepleasure getting to uh know more
about you, know more aboutwhat's going on in your world,
(31:32):
and uh can't wait to see what'scoming down the pipeline for you
, man.
Uh, best of luck witheverything and thank you so much
for your time today.
Speaker 2 (31:39):
Yeah, thank you, ryan .
Appreciate it, such a joy.
Speaker 1 (31:42):
Absolutely.
Once again, Ryan Van Orden,with scaling up success podcast
power by center.
Just have a wonderful time.
Everyone take care.
Popular Podcasts
United States of Kennedy
United States of Kennedy is a podcast about our cultural fascination with the Kennedy dynasty. Every week, hosts Lyra Smith and George Civeris go into one aspect of the Kennedy story.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com