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May 15, 2025 16 mins

Andy Taylor's journey from the tax resolution industry to his role as a senior project manager at Red Rock Roofing is a story of pursuing purpose over mere profit. Although financially successful in his previous career, Andy longed for work that allowed him to sleep better at night, knowing he was genuinely helping others. Seven years ago, he began building his expertise from the ground up, canvassing neighborhoods, managing projects, and filing insurance claims. His growth mirrored the industry's evolution, particularly in navigating the complexities of insurance claims, which account for 80% of their storm-related work. "No insurance company is exactly the same... it's a game that you have to play every single day," Andy shares, reflecting on the adaptability required to succeed in the field.

One of the most unexpected yet impactful aspects of Andy's career shift was reconnecting with his faith through Red Rock's Christian-based company culture. This spiritual foundation has been a source of strength during high-pressure situations, reinforcing his commitment to serving Colorado homeowners with integrity. Andy also shares practical insights on productivity and work-life balance, emphasizing the importance of morning routines to boost energy and mental clarity. His candid advice about common insurance pitfalls, like high-percentage deductibles that can leave homeowners covering up to 75% of roof replacement costs—shows his dedication to customer education and protection. As Red Rock continues to expand its team and marketing efforts, Andy remains grateful for a career that aligns with his values, supporting both personal growth and community impact. Connect with Andy and Red Rock Roofing to experience their customer-focused approach, whether you're gearing up for storm season or recovering from damage.

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:03):
What's up everybody.
This is Ryan Van Ornum andanother edition of Scaling Up
Success.
Today I have Andy Taylor withRed Rock Roofing.
Andy, how are you, my friend?

Speaker 2 (00:13):
I am doing amazing man, life is good.
I am just blessed to be here.

Speaker 1 (00:17):
Man, we were just talking about this before we
started.
But, man, you have the amazingview that you got going on right
now.
Where are you at?

Speaker 2 (00:23):
you have the amazing view that you got going on right
now.
Where are you at?
I'm in Boulder, colorado, rightby the South Boulder rec center
.
We are directly underneath theFlatirons here and I'm right by
the high school and, again, therec center.
It's just a.
It's a great place to be ableto stop and come out to a bench
and and be able to visit withyou.

Speaker 1 (00:42):
What a beautiful, beautiful background to have
this conversation, becauseyou're in the roofing business,
absolutely crushing life.
Love what you're doing outthere, man.
So tell me a little bit aboutRed Rock Roofing and how'd you
get your start in it.

Speaker 2 (00:55):
Well, I used to be in a tax resolution industry, and
it's where I met the owner ofRed Rock Roofing.
He left the resolution industrya little bit earlier than I did
.
I kind of stuck around.
When you're stuck in something,you're making good money, you
don't necessarily want to leave.
When you start realizing,though, that you're not sleeping
as well as you should at night,you're not helping people the

(01:17):
way that you really want to behelping people in life, you
start to kind of think about thewhat ifs and what's the next
step.
You know, do I stay hereforever, or do I make the jump
to being not only moresuccessful, but, in the light of
where you should be and trulyhelping people is, is it's good
stuff?

Speaker 1 (01:38):
Well, that is.
That is really cool.
So how long?
How long have you been with RedRock?

Speaker 2 (01:44):
I've been doing this almost seven years now and I
obviously started from thebottom.
I had to start by runningprojects and managing jobs,
canvassing and knocking doorsand creating business, and when
my day came, I got theopportunity to be a senior
project manager, and from there,sky's the limit.

Speaker 1 (02:05):
Love it, man, and you're doing big things.
I got the opportunity to be asenior project manager and from
there sky's the limits.
Love it, man, and you're doingbig things.
I love what you guys are doingup there in the Denver area.
You guys are doing amazing work.
So you've been in it for sevenyears now, man.
I'm telling you, like I knowfrom the real estate side, the
roofing industry has changed alot in that time.
So like what, what industrychanges?
Have you been a lot in thattime?
So like what, what industrychanges?

(02:25):
Have you been a part of that?
You've that, you've seen.

Speaker 2 (02:29):
You know we see a lot of changes in insurance.
You know it's still tear a roofoff and you know, make sure
everything is up to code andthen put a roof on, make sure
that we're doing everything upto the standards of
manufacturers and whatnot.
But when you're dealing with80% of insurance after a storm,
that's really where you can kindof see the differences.

(02:50):
No insurance company is exactlythe same, although they kind of
all operate on the sameparameters.
They're just different, Whetherit's the way that they draw a
10 by 10 square on a roof, orthe way they hire an outside
source, a third party, to comeand do the adjustment, whether
they bring their office to thesite and write the estimate

(03:13):
right there in front of you.
You know it's, it's a game thatyou have to play every single
day.

Speaker 1 (03:20):
Man, that that's such a valuable thing and so many
different you know, like whetherit's in your industry or so
many other people's industry isjust understanding how to kind
of be flexible with theopportunities that you're facing
on that daily basis, right?

Speaker 2 (03:35):
Yes, sir.

Speaker 1 (03:35):
Absolutely Very cool.
What are you most proud of inyour journey into your career
that you're in right now, intowhat into your career that
you're in right now.

Speaker 2 (03:45):
Well, obviously, the aspect of actually helping
people is a big piece for me.
Being in a lot of differentindustries where you're just
trying to make money whetheryou're in sales or retail or you
know the restaurant industry,whatnot I believe that when you
can sit down in front ofsomebody and they can look you
in the eye, see your heart,that's a big way to spend your

(04:08):
day, and I work a lot of hoursduring the day.
I think my biggestaccomplishment on this is going
through the ranks, starting fromthe very bottom and then making
my way up to where I am now.
Being successful should beeveryone's goal, but when you
get to be successful, you've gotto always be learning and

(04:29):
you've got to always be tryingto get to the next level, always
have higher and better goalsthat kind of get you to where
you really want to be.
Stagnant in life is not good.

Speaker 1 (04:37):
And I love that.
I love that complacency is thekiller of all business, right,
you know?
Just because, like a lot ofpeople, they get to a certain
level and they feel like I cancoast from here, and what
usually happens is, oh, if I'mjust staying at this level, they
actually start regressing, it'strue.
So I mean, I see you out andabout all the time doing all

(04:58):
kinds of amazing projects,making, making great connections
.
What are some of the unexpectedopportunities that you've had
since being being a part of RedRock?

Speaker 2 (05:08):
Um, unexpected.
You know, a couple of years agoI found my faith again and that
was really big.
When you, when you do as big ofthings as Red Rock is doing, a
lot of the times it comes withstress in this area, stress, in
that way, problems and when youhave, you know, something to

(05:30):
really know, backs you up andyou can kind of give that to
them and just strive furtherinstead of having to worry about
what's going on behind you.
That's been really one of themost unexpected things and I
probably never would have doneso if I hadn't gotten into
roofing.
So we are a Christian-basedfaith company and it's just been

(05:53):
amazing.
It's been amazing.

Speaker 1 (05:55):
That's awesome, man.
I love hearing that and justthat value set.
It's great to be able to knowthat you have those people
within your your, your, yourcompany, that that have your
back.
You know what I'm saying.

Speaker 2 (06:11):
Yeah, it's been.
It's been amazing to have thosethat you can fall on and and
those that can depend on you.

Speaker 1 (06:18):
Awesome.
So what um?
What strategies or habits havebeen so critical for your
success and what you've beendoing?
What strategies or habits havebeen so critical for your
success and what you've been?

Speaker 2 (06:25):
doing Um.
Funny you.
You may have heard this, youmay not have heard this, um, but
a lot of the times, you know, Iwork a very long day and then
at the end of the day I'mexhausted but I still have
sometimes an hour of paperworkto do.
Um, I find that one of the beststrategies is to um Fill out

(06:47):
your calendar and then get yoursleep and wake up nice and early
and then really accomplish somuch more.
Because when you're exhaustedat the end of the day, you make
mistakes, you know you don'tthink exactly correctly the way
that you should, and a lot ofthe times you're just trying to
force through it versus in themorning, you know, you get up,

(07:08):
you have your coffee, you getinto your emails, you start
working, you start setting alittle bit more of your calendar
.
Before you know what, your dayis full and you're able to just
go through the way things should, and then obviously again at
the end of a long day, you'vegot a bunch of emails that you
weren't able to address.
Whether you're on roofs doinginspections, sitting in homes

(07:29):
with people doing demonstrations, signing contracts, filing
claims, all of that.
I just find you also have tohave time for your family.

Speaker 1 (07:39):
Oh yeah.

Speaker 2 (07:39):
So that's a big part of it as well.
So I like to you know, neverput off today what you can never
put off for tomorrow what youcan do today.
But if you're exhausted it'ssometimes not the best time to
do some of that stuff.

Speaker 1 (07:55):
How do you manage that?
I mean, I don't really think ofit this way, but like some
people call that work-lifebalance, Like I feel like it's
almost like a pendulum swing.
Like for me that's just mypersonal point of view.
Like if I'm with my kids, likeI'm giving them everything I can

(08:16):
, I'm being present, but like,do you feel like there's a way
to have a good work-life balance?

Speaker 2 (08:23):
Yeah, I think it's.
It's really important to be inthe moment, especially when it
calls for it, but when it's gotime, it's it's go time.

Speaker 1 (08:33):
Yeah.

Speaker 2 (08:33):
You know, when we get a storm, I I am blessed to have
a wife that understands thatwhen the storm hits, I'm going
to, I'm going to go 110%.
But she also knows that whenit's time to back off and give
her that, that presence, thatI'm going to be there for her.

Speaker 1 (08:57):
Man, that's that I love that dude.
And then just being being ahundred percent or you know,
like whatever you can giveduring that time to that, to
your people, whether it's at thework side or on the, on the, on
the family side, you're, you'redoing everything you can and
you're, you're a good manbecause of it.
Appreciate what you've beendoing with, with everything,
andy.
Good job man.
Yeah, man, thank you.
Man.
I kind of touched on this alittle bit, but you probably

(09:17):
remember this back in the daythe T-Lock shingles, you know
like.
You know how far has theindustry came?

Speaker 2 (09:26):
Industries come a long way.
T-lock was one of the bestshingles ever made.
You'll you'll notice that thereare still T-locks out there,
like Longmont still has a ton ofthem.
Uh, colorado Springs still hasa few out there as well.
Pueblo has a ton of lock.
Um, it was kind of a shinglethey made too well.

(09:49):
But now the T-lock has what'scalled the one and done, because
you can't replace a shingle ona T-lock.
You can't do a repair for that.
If there's a shingle that'sbeen ripped off due to wind or
something's happened where partof the roof is gone, you get
insurance involved.
They have to replace it.
Again, it's called the one anddone.

(10:11):
So I love when I see a T.
Again it's called the one anddone.
I love when I see a T-Lock andit's in great shape.
But I love it even more whenit's missing one shingle.

Speaker 1 (10:22):
I love that, my friend.

Speaker 2 (10:24):
That's just being honest with you.
Oh, absolutely.

Speaker 1 (10:27):
Absolutely Everybody's got business to
handle, my friend.
So, with the current economicstatus and the socioeconomic
environment that's happeningright now, like, how has that
impacted your business, man?
Like the changes in, you know,like the industry, the changes
in, like our economy, how has it, how has it affected the
roofing industry?

Speaker 2 (10:48):
So where we see it mostly affecting is deductibles,
deductibles that are changingsomeone that's grandfathered in
and they haven't filed a claimin however long you know, and
they still have a thousanddollars, even $2,000, every now
and again you, they still have$1,000, even $2,000.
Every now and again you'll seea $500 deductible, but so many
deductibles now are, you know,5,000 or 1% or even a 2%

(11:12):
deductible and then a lot of thetimes, even just to kind of
weather, the storm, no punintended, um, but you've got to
take a lower principle whichgives you a higher deductible,
which most people aren'texpecting.
They're going to get hit with astorm and then they do and
realize they're paying for, youknow, 70, 75 plus percent of

(11:35):
their roof out of pocket andthat can really hurt.
So when I am advising anybodyon insurance, I always say, like
I understand when you need tosave a few bucks every month,
maybe save a few bucks on theStarbucks, save a few bucks on
the smokes, you know, save a fewbucks on that one night eating

(11:59):
out a week, on that one nighteating out a week, and make sure
that your premium is not toolow, that you can get a decent
deductible because you have thatopportunity to choose in most
cases, uh, 2% deductible.
You're.
You're kind of maybe lookingfor a different company to have
a lower deductible.

(12:20):
Um, everybody needs insurance.
That's, that's a must, you know.
And if you don't have insurance, you're going to feel it sooner
or later.
Insurance man, you know whatI'm talking about.

Speaker 1 (12:35):
Oh, absolutely, I mean, it's like the necessary
evil.
So, uh, shout out to all herinsurance agents out there.

Speaker 2 (12:45):
I'm not trying to hate on you.

Speaker 1 (12:49):
So what's next for Red Rock Roofing coming up, man,
where are you guys looking to?

Speaker 2 (12:53):
grow.
You know we've just hired a.
Well, we've moved a few guysthrough the process and we've
got a few more senior associateshere in the company.
So we are growing, which isreally nice to see, because if
you're going to get to the nextlevel, you've got to grow.
You can't expect just a fewguys to be able to take the
company to the next.
You know millions and millionsof dollars of business and if we

(13:17):
get the largest hailstorm thatwe ever have, we need guys to be
able to, you know, helpcustomers.
Although I'm able to help a tonof people, I want to make sure
everybody in my company issuccessful and with that it
takes a.
It takes a village to to makeit all work.
So that's essentially it.

(13:37):
Next steps, man.
That's a.
That's a good one.
Now you're always doing moremarketing to make sure that
you're getting out there andgetting known.
So we have a.
We have a radio commercial thatwe do for, I believe,
thanksgiving, for Halloween, forChristmas.
I think there's one playing outthere right now I think it's
KYGO and a couple other of thesports stations as well.

(14:00):
My, my owner's a big sports guy, big Nuggets fan, big Broncos
fan.
They love the abs and everybody.

Speaker 1 (14:10):
Sounds like you got a bunch of stuff already
happening and just continuinggrowth.
Man, I'm all about it.
Man, I love seeing you guysgrow.

Speaker 2 (14:18):
Yeah, I appreciate that Absolutely.

Speaker 1 (14:20):
Absolutely so, before we sign off for on this, on
this podcast today, like if youcould summarize your journey, uh
, in where your trajectory isgone, uh, what would that be?

Speaker 2 (14:40):
you know I'm doing something that I love, so I'm
just I'm doing something that Ilove, so I'm just, I'm just
happy for the opportunity andfor the people behind me
supporting me the uh the roofingindustry provides a lot, and
it's helped a lot of guys to besuccessful, get out of trouble,

(15:03):
buy homes, have kids.
So I'm just, I'm just blessed tobe here doing what I do and I I
again, I'm just grateful foreverything that's come my way,
everything that I have and just,uh, you know, meeting people
like yourself and and, andhaving people that want to spend
time with me and allow me to dowhat I do best, which is the

(15:26):
lack of a better term get outthere and crush.

Speaker 1 (15:29):
Well, I, andy Taylor.
You're a heck of a roofingcontractor and anything better
of a of a person and a man.
Certainly appreciate your timetoday and, uh, all of your
socials and all of your tags andeverything are tagged down
below in this video.
Thank you so much for coming onthe Scaling Up Success podcast
today.
Really appreciate your time.

Speaker 2 (15:49):
Yeah, Ryan, thank you again and I appreciate it.
I hope to come in and sit withyou again and do this again soon
.

Speaker 1 (15:54):
Absolutely Enjoy your day.
Take care everyone.

Speaker 2 (15:58):
Yeah, take care, Ryan , I appreciate you brother.
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