Search Insights Academy

Your website might be hemorrhaging traffic right now—and you don't even know it. In this double 1-1 episode, J and Mini dive deep into conducting comprehensive SEO audits for 2025.

Learn how to uncover the 60% traffic loss from JavaScript issues, master the new INP Core Web Vitals metric, and implement E-E-A-T signals that Google rewards.

What you'll discover:

• Why most sites have 10-15 quick wins hiding in plain sight
• The ...

The headless CMS revolution promised flexibility and performance, but most implementations are SEO disasters. In Episode 10, J and Mini reveal why 90% of headless migrations fail—and the exact strategies that delivered 127% traffic growth.

🔥 What You'll Discover:

• The "rendering gap" that's crushing organic visibility (and how to eliminate it)
• CSR vs SSR vs SSG: The decision matrix that determines success or fail...

n Episode 7 of the Search Insights Academy podcast, J and Mini break down what separates outdated link-building tactics from what actually drives results in 2025. Learn how to move beyond volume-based strategies and embrace a smarter, more sustainable approach using Digital PR, multi-touch outreach, AI-assisted prospecting, and ethical link acquisition.

We cover:

The true cost of quality backlinks (guest posts, PR, and paid i...

Zero-click searches now swallow 60 % of Google queries and AI Overviews reach 1.5 B users—so rankings alone won’t cut it. Join J (the logic guy) and Mini (the creative spark) as they break down:
• What zero-click + AI Overviews mean for traffic
• How autonomous SEO agents can boost answer-share
• Real wins from Ramp, Indeed & Shopify
• A rapid 10-step plan you can launch today to stay visible in 2025.

Learn More Here...

Google’s April 2025 updates turned Shopping from a price-compare box into an AI-driven discovery engine. In Episode 4 of Search Insights Academy, your hosts J (logic) and Mini (creative) guide business owners through every change—step by actionable step.

In this show you’ll learn:

• The four April roll-outs (Product Clicks, Product Studio, Merchant Center Next, 360-spin beta) and what they mean for your bottom line.

• Why Product Clic...

Welcome to the third episode of Season 1 of Search Insights Academy! Co-hosts J (your data-driven tactician) and Mini (your creative strategist) explore how local search is being redrawn for 2025-26.

After a quick 30-second hook, J and Mini jump into Dual Perspectives on the big four shifts:

Gemini-powered AI Overviews reclaiming prime SERP real-estate and blending Local Pack elements (since 14 Mar 2025).

Google Business Profile 2.0: ...

Explore the critical shift in the digital marketing landscape as generative AI reshapes search experiences. With nearly 60% of searches now ending without a click to a website, AI-driven answers are fundamentally changing user behavior, leading to reduced organic click-through rates below AI overviews.

This episode unpacks the relationship between traditional SEO and the emerging Generative Engine Optimization (GEO). While SEO focus...

Google is retiring country-code top-level domains (ccTLDs) like .com.au, redirecting them to google.com starting April 15, 2025. This means the inherent SEO benefit these domains provided is ending, forcing businesses to rely on alternative strategies for international and local visibility. Localized search results will remain, but Google will prioritize user location, content localization signals, and explicit international SEO ta...