Search Insights Academy
Join Search Insights Academy and elevate your SEO expertise. Discover comprehensive courses, innovative tools, and a community dedicated to mastering digital marketing strategies. Start your journey to SEO mastery today!
Episodes
Zero-click searches now swallow 60 % of Google queries and AI Overviews reach 1.5 B users—so rankings alone won’t cut it. Join J (the logic guy) and Mini (the creative spark) as they break down:
• What zero-click + AI Overviews mean for traffic
• How autonomous SEO agents can boost answer-share
• Real wins from Ramp, Indeed & Shopify
• A rapid 10-step plan you can launch today to stay visible in 2025.
Google’s April 2025 updates turned Shopping from a price-compare box into an AI-driven discovery engine. In Episode 4 of Search Insights Academy, your hosts J (logic) and Mini (creative) guide business owners through every change—step by actionable step.
In this show you’ll learn:
The four April roll-outs (Product Clicks, Product Studio, Merchant Center Next, 360-spin beta) and what they mean for your bottom line.
Why Product Clic...
Welcome to the third episode of Season 1 of Search Insights Academy! Co-hosts J (your data-driven tactician) and Mini (your creative strategist) explore how local search is being redrawn for 2025-26.
After a quick 30-second hook, J and Mini jump into Dual Perspectives on the big four shifts:
Gemini-powered AI Overviews reclaiming prime SERP real-estate and blending Local Pack elements (since 14 Mar 2025).
Google Business Profile 2.0: ...
Explore the critical shift in the digital marketing landscape as generative AI reshapes search experiences. With nearly 60% of searches now ending without a click to a website, AI-driven answers are fundamentally changing user behavior, leading to reduced organic click-through rates below AI overviews.
This episode unpacks the relationship between traditional SEO and the emerging Generative Engine Optimization (GEO). While SEO focus...
Google is retiring country-code top-level domains (ccTLDs) like .com.au, redirecting them to google.com starting April 15, 2025. This means the inherent SEO benefit these domains provided is ending, forcing businesses to rely on alternative strategies for international and local visibility. Localized search results will remain, but Google will prioritize user location, content localization signals, and explicit international SEO ta...
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