Selling in the Paddock

Troy pulls back the curtain on what it really takes to lead, influence, and drive change in agriculture. We unpack:

• 🔄 Why the same issues are spoken in different languages between Canberra and the paddock—and how sales reps can bridge the gap

• 💬 The make-or-break role of language in building trust with farmers (ditch the jargon, keep it real)

• 🚀 Sales reps as the connectors and catalysts for innovation, resilience, and growth in ...

Guest: Paul Roos

Host: Georgia Stormont

Paul Roos needs no introduction to AFL fans—premiership coach, elite player, and now leadership consultant and business owner. In this powerful conversation, Roosy joins Georgia to unpack the crossover between elite sport and business, especially in Agriculture, where teamwork, culture and resilience matter just as much as they do in footy.

From his early days at Fitzroy to coaching the Sydney S...

In this episode of Selling in the Paddock, I chat with Kelli McDougall, Director at Agri Talent, about all things recruitment, leadership, and the often-overlooked art of selling yourself.

We dive into:

• Why selling isn’t a dirty word – especially when it comes to job hunting

• How to pitch yourself into a sales role (and what hiring managers are actually looking for)

• The biggest recruitment mistakes ag companies make

• Job design, hirin...

Building Connections in Agricultural Sales with Jimmy BlaineIn this episode of 'Selling in the Paddock,' we talk with Jimmy Blaine, a rural property and livestock agent from Northern NSW. Jimmy discusses his diverse background, from managing cattle farms and driving trucks to working on drill rigs, and how these experiences have equipped him with essential skills for his current role. The conversation covers strategies for ...

In this bonus episode of Selling in the Paddock, we're diving headfirst into one of the toughest parts of the sales game — rejection. Whether you’re selling seed, livestock, tech or training, rejection stings — especially when it feels personal.

I open up about:

• The difference between rejection when selling a product vs. selling yourself (as a service)

• A recent ‘no’ that hit hard and what I learned from it

• How to reframe rejection ...

In this special episode of Selling in the Paddock, Georgia welcomes her very first guest — Mark Allott, now Sales Manager for Agriculture across Australia & New Zealand for Kubota.

Mark shares his honest and inspiring journey — from a dairy farm in South Gippsland to leading one of the country’s largest ag machinery networks. Together, we unpack his experience with self-doubt, gutsy career leaps, the art of building deep custome...

In this episode of Selling in the Paddock, we're answering a real question from a listener: How do you get in front of farmers who say they’re too busy or just not interested right now? Whether they’ve never heard of you, like your product but won’t make time, or flat-out say no – we’re digging into how to build trust, show value, and get yourself on-farm.

From showing up at the local pub or footy club, to rolling up your sleeves an...

Hey, I’m Georgia Stormont — Ag Sales Coach, keynote speaker, sales rep and podcast host.

Welcome to Selling in the Paddock — real sales conversations for the Ag industry.

This podcast is for sales reps, sales managers, and business owners who work in Ag and want to get better at selling — not in a pushy, polished, or corporate way — but in a way that actually works in the paddock, at the store, or sitting at a farmer’s kitchen table.

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Closing the sale is one of the most critical – and often most avoided – parts of the sales process. But in Ag, where relationships are long-term and buying decisions are well-considered, closing needs to feel confident, relevant, and in step with how your customer prefers to communicate.

In this episode, I unpack what closing really looks like in the Ag industry and why it’s not just about the final question – it’s about the lead-up...

Objections aren't roadblocks – they're buying signals in disguise.
In this episode of Selling in the Paddock, we unpack the difference between an objection and a hard “no” (yes, there is a difference) – and why learning to love objections is a game-changer in the ag sales world.

Whether you're selling fertiliser, seed, tech, or livestock services, objections are part of the gig. But how you respond to them? That’s what separates the ...

When it comes to selling in agriculture, it’s not just what you say—it’s how you say it that makes the difference.

In this episode of Selling in the Paddock, I break down the four key communication styles—Visual, Auditory, Kinesthetic, and Audio Digital—and how understanding them can completely shift the way you connect with growers, stores, and your own sales team.

We explore:

• What each style looks and sounds like in the field

• Why...

Ever wonder why some sales conversations just click and others feel like pulling teeth? In this episode, we dive into DISC – a powerful tool for understanding communication styles and how to adapt your sales approach to match your customer. Whether you're a high-energy D, a detail-loving C, or selling to someone completely different to you, I’ll break down how knowing your style (and theirs) can fast-track trust, connection, and re...

We Don’t Switch Off: What Makes Ag Sales UniqueSelling in agriculture isn’t your average sales job. In this episode, I dive into what makes selling in ag different—from the lifestyle of living where you work, to the deeper relationships required to earn trust. I’ll unpack why grit, patience and timing matter more than polished pitches, and how understanding the heartbeat of the industry can make you a better rep, leader or coach.

Wh...