Tired of vanity metrics that don't translate to actual business growth? Time to measure SEO success the way profitable solopreneurs do.
Discover the complete framework for measuring SEO success that goes beyond basic traffic numbers to track the metrics that actually impact your bottom line. This episode breaks down traffic analysis techniques that reveal genuine growth opportunities, conversion tracking systems that connect SEO efforts to revenue, and ROI calculation methods specifically designed for solo entrepreneurs operating on lean budgets.
You'll learn:
How to conduct meaningful traffic analysis using Google Analytics 4 and identify which organic visitors actually convert into customers
The step-by-step conversion tracking setup that connects your SEO efforts to real business outcomes and revenue generation
The exact ROI calculation formula for solopreneurs: (Value of organic conversions - SEO investment cost) / SEO investment cost × 100
Attribution modeling fundamentals that help you understand which SEO activities drive the most valuable traffic and conversions
Why 83% of successful solo businesses focus on engagement metrics like dwell time and scroll depth over traditional vanity metrics
The key performance indicators that actually matter for solopreneurs: organic traffic, conversion rates, and customer lifetime value
Perfect for: Solo entrepreneurs, small business owners, freelancers, and anyone who wants to stop guessing about their SEO performance and start using data-driven insights to optimize their strategy for maximum business impact
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
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