Gold Medalists, Goats and other RSA Takeaways

RSA 2025 brought the noise — literally and figuratively — and in this episode, Bryan and Jennifer unpack what mattered most (and what didn’t). From goats on the show floor to guerrilla marketing strategies off-site, they dig into what vendors got right, what got lost in the flash and why a clear booth message still beats a gimmick. Plus, a surprise Olympic lesson from Olympian Peekaboo Street. If you missed RSA — or your feet are still recovering — consider this your smart, snappy recap.

Bryan and Jenn discuss:

• The evolving landscape of conference marketing and booth strategies.
• Unexpected networking opportunities beyond traditional lead generation.
• The growing impact of policy and government influence in cybersecurity.
• Personal connections that make industry events meaningful.
• Alternative approaches to conference participation for emerging tech companies.

Pro tip: Use conferences like RSA as a strategic reset button for your marketing approach. Listen, learn and level up your industry game.

Thank you for listening! Don’t forget to follow, rate and review the podcast and tell us your key takeaways!

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