Jennifer Tanner talks to Julie Kirby, a PR specialist at London-based Clariant Global, to talk about the state of tech media in the UK and what it really takes for U.S. brands to break through internationally. Julie and Jennifer also explore how PR teams in different countries (and agencies) can work together to get great results.
Jule also shares her insights on everything from how UK editors feel about AI-generated content (spoiler: they’re not fans), to why trade media may be your highest-ROI channel.
00:31 – How the UK Tech Market Compares to the U.S.
02:13 – Where Growth Is Happening: AI, Data Centers, and Cybersecurity
03:31 – Why AI Is Driving Massive Shifts in Data Center Demand
03:45 – The UK Media Landscape Is Changing—Here’s What’s New
04:17 – UK Editors Say “No Thanks” to AI-Generated Content
06:12 – Integrated PR Services Are No Longer Optional
08:09 – What Clients Really Want: Honesty, Not Hype
10:39 – Trade Media Delivers Real ROI—Here’s the Proof
11:23 – Trust, Transparency, and the Power of True Partnership
14:18 – Why Boots on the Ground Still Matter in International PR
17:32 – Want to Break Into the UK? Start Here
19:31 – What Separates a Good Partner From a Great One
22:47 – Great Coverage Still Starts With Great Interviews
24:03 – Julie’s One Action Item: Set a Goal and Go After It
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