In this episode of Share of Voice, Jennifer Tanner talks with FusionAuth CMO and messaging consultant Story Tweedie-Yates about why positioning is so hard to get right— and how to actually get it done. Story breaks down real-world examples from her work with cybersecurity startups and shares practical ways to use AI tools like ChatGPT without falling into the generic messaging trap.
Story and Jenn discuss:
- Navigating an uncharted marketing territory like a digital explorer.
- Why positioning is a decision-making exercise, not just clever wordplay.
- Leveraging generative AI for creative messaging brainstorming.
- Validating positioning through customer research and A/B testing.
- Four critical positioning challenges and how to overcome them.
Unlock your startup's true potential by mastering the art of positioning. Your message is your most powerful weapon – sharpen it, refine it and watch as it cuts through the noise to connect with the customers who need you most.
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