Are you afraid of marketing failure? Marketing can be a minefield of potential missteps, but what if fear is holding your team back from breakthrough campaigns? In this episode of Share of Voice, host Bryan Scanlon sits down with Rick Wootten, CMO of SIMCO Electronics, to unpack the concept of "atelophobia" — the paralyzing fear of imperfection that can cripple marketing innovation.
Rick Wootten and Bryan discuss:
- The definition of atelophobia and how it impacts marketing strategies
- Why performance-based marketing can create fear of experimentation
- Strategies for getting leadership buy-in on innovative marketing approaches
- How to use "plus one" thinking to introduce calculated risks in campaigns
- The delicate balance of using fear versus providing helpful solutions in marketing
Don't let fear hold you back. Never stop trying, even when it's uncomfortable. Embrace imperfections and keep pushing the boundaries of your marketing strategy. Your path to growth starts with the courage to experiment and learn.
Thank you for listening! Don’t forget to follow, rate and review the podcast and tell us your key takeaways!
Connect with Rick Wootten
Connect with Look Left Marketing
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Law & Order: Criminal Justice System - Season 1 & Season 2
Season Two Out Now! Law & Order: Criminal Justice System tells the real stories behind the landmark cases that have shaped how the most dangerous and influential criminals in America are prosecuted. In its second season, the series tackles the threat of terrorism in the United States. From the rise of extremist political groups in the 60s to domestic lone wolves in the modern day, we explore how organizations like the FBI and Joint Terrorism Take Force have evolved to fight back against a multitude of terrorist threats.