Are you afraid of marketing failure? Marketing can be a minefield of potential missteps, but what if fear is holding your team back from breakthrough campaigns? In this episode of Share of Voice, host Bryan Scanlon sits down with Rick Wootten, CMO of SIMCO Electronics, to unpack the concept of "atelophobia" — the paralyzing fear of imperfection that can cripple marketing innovation.
Rick Wootten and Bryan discuss:
Don't let fear hold you back. Never stop trying, even when it's uncomfortable. Embrace imperfections and keep pushing the boundaries of your marketing strategy. Your path to growth starts with the courage to experiment and learn.
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