In this episode of the Share of Voice podcast, host Jennifer Tanner sits down with Mike Yaffe, a seasoned CMO with more than 20 years of experience in cybersecurity marketing, to unpack the often challenging relationship between marketing and sales teams in B2B tech companies.
Mike and Jenn discuss:
- The often confrontational and adversarial relationship between sales and marketing
- Why successful collaborations require mutual accountability and transparency
- Some critical steps for cross-team collaboration
- How strategic technology investments can improve go to market success
Whether you're a marketing leader struggling to align with sales or a sales professional seeking better collaboration, this episode offers practical insights into breaking down interdepartmental barriers.
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