What’s a brand really worth in enterprise tech? If you think it starts and ends with a logo, Christine Chartier is here to change your mind. With nearly two decades of experience at powerhouse companies like Intel, Oracle and Aerospike, Christine Bryan Scanlon to unpack what brand means in B2B — and why it should be a key lever in your go-to-market strategy. This lively conversation covers trademarks, emotion, mascot dogs in space and why the best brands start movements, not just sales.
- 00:49 – What a Brand Really Is
- 02:50 – Why Enterprise Tech Brands Often Cling to Their Category
- 03:53 – The Practical Reasons Behind Naming Conventions
- 05:49 – How Long It takes to Build a Brand
- 07:35 – Bringing Playfulness Into B2B Branding
- 10:08 – The Power of Mascots and Emotional Connection
- 13:04 – Brand Differentiation in a Sea of Sameness
- 16:06 – How NVIDIA Became a Masterclass in Brand Transformation
- 17:23 – Founders as Brands — Helpful or Hazardous?
- 19:31 – Christine’s Top Takeaway for Brand Leaders
Connect with Christine Chartier
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