Shared Narratives with Lilly Wyden

Join Lilly as she sits down with Kim Murstein, Creator of Excuse My Grandma. You'll hear about how creators build their brands and work with brands, how she navigates generational differences with her Grandma, her experience signing with WME and what creators should expect from a talent agency, how brand partnerships actually work, which new categories she wants to expand into, who her North Star is in the content creator world, th...

Join Lilly as she sits down with Aaron Parnas, journalist and creator behind The Parnas Perspective. You'll hear how he graduated college at 18 and law school at 21, his take on whether political reporting influences power or is just reactive to it, his advice for how people in office should utilize social media, which politicians he thinks people should watch, the news story he just broke and exclusive details he shared with me on...

Join Lilly as she sits down with Ben Witte, Founder & CEO of Recess. You'll learn how he’s building Red Bull for relaxation, why consumer as a category goes in and out of fashion, the power of brands as media companies, the trade-offs of tapping into topical trends vs. sticking to evergreen marketing, his thoughts on whether virality can be manufactured, the importance of earned secrets and creating a timeless brand, and more&n...

Join Lilly as she sits down with Mark Moran, a licensed attorney, former Wall Street investment banker, and reality TV alum from HBO’s FBOY Island. He now leads an investor relations firm, is co-authoring a political manifesto on the lost generation of young men and is exploring a run for Congress in Virginia. You'll learn about his ideas to create a Cyber Force and a Court of the Internet, the power of civic participation, his use...

Join Lilly as she sits down with CJ Gustafson, Founder of Mostly Metrics. You'll learn about how he found a CFO role via his own newsletter, the power of owning specific patches of real estate on the internet, whether he thinks big Substack writers will have talent agents, how the memeification of finance has made the industry more fun and approachable, whether he would ever write about corporate gossip or finance junk food, what t...

Join Lilly as she sits down with Ellen DaSilva, Founder & CEO of Summer Health. You’ll learn how being employee #8 at Hims & Hers informed her entrepreneurial journey, her take on whether founders need to have a chip on their shoulder to be successful, the importance of making contrarian bets, the ways in which parenting has changed since we were kids, why the best mentorship is bi-directional, and more 

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Join Lilly as she sits down with Rachel Janfaza, Founder of The Up and Up. You'll hear about how she’s building the bible for everything Gen Z, the benefits of brands joining Substack, the features our dream social media platform would have, which up-and-coming politicians people should watch, the importance of personality & charisma in politics, and more 

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Join Lilly as she sits down with Rei Wang, Co-founder and CPO of The Grand. You'll learn how she thinks about building community online and in person, her take on founders hacking status as storytellers, some of the ways celebrities have stretched their influence to create massive businesses, how she's creating a space for entrepreneurial women to support each other through career and motherhood transitions, winning an Airbnb conte...

Join Lilly as she sits down with Manav Sevak, Founder and CEO of Novitas Holdings. You'll learn about how he bounced back from over a hundred investor rejections to being accepted into Y Combinator, the best types of investors to have around a startup’s table, the power of matchmaking between smart people and important problems that need solving, the disruptiveness of partisanship, his passions for the math of sports and currency e...

Join Lilly as she sits down with Sarah Ribner, Founder & CEO of PiperWai. You'll learn how Sarah turned down Shark Tank funding but now sells PiperWai in major retailers like GNC, her take on influencer marketing and which storytelling surface areas work best for the business, the messy middle of company building, why we need to protect small businesses from the consequences of tariffs, and more

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Join Lilly as she sits down with Carly Bigi, Founder & CEO of Laws of Motion. She talks about growing up in the NASA community, building a Time Magazine Invention of the Year, and helping solve the trillion dollar returns crisis. You'll learn how she thinks about the “p-word” in business, the importance of having a personal Board of Directors, the impact of potential tariffs on her company, the role of investors as exponents, w...

Join Lilly as she sits down with Mike Annunziata, Founder & Solo GP at Also Capital, a hard tech venture fund. You'll learn how he invests in people, his take on the power law not being investable at the fund level, the learnings from his experience at an Ivy League endowment and his advice for emerging managers, and why I think he should make a tv commercial re-branding manufacturing

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