Trust Over Attention - Part 1: The Importance of Trust

In today’s world of viral videos, outrageous stunts, and attention-grabbing headlines, trust often takes a back seat to visibility. But what if trust isn’t just important—it’s everything?

In this episode, we explore why building trust is more valuable than chasing attention and why your brand’s reputation is the ultimate asset. You’ll hear:

• Why gimmicks and controversy can cost you more than they gain
• The timeless wisdom behind trust and credibility
• The bar analogy that explains why rushing relationships (and sales) never works
• Practical ways to start building trust at scale for your brand

If you’ve ever wondered why short-term attention doesn’t translate to long-term success, this episode is for you.

Listen now and start shifting your strategy from attention-seeking to trust-building.