Mastering Your Podcast Description: How to Hook Listeners
In this episode of Showmakers, Ed Barker, founder of Studio 1878, discusses the importance of a podcast description. He explains its dual role in positioning and discovery, and offers a five-part structure for crafting an effective description. Key points include starting with a strong hook, defining the value, clarifying the format, injecting personality, and incorporating a call to action. Ed also covers the role of SEO and common mistakes to avoid. Enhance your podcast's reach and relevance with these practical tips.
00:00 Introduction
00:39 What Does a Podcast Description Do?
01:31 Five Elements of a Great Description
02:48 SEO Considerations
03:45 Common Mistakes to Avoid
04:30 Closing and Next Episode Preview
About Your Host
Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive (and then a VC), Ed launched Studio 1878 in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎
Studio 1878
A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story. 😈
Hosted on Acast. See acast.com/privacy for more information.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!