Effective Strategies for Naming Your Podcast
In this episode of Showmakers, host Ed Barker, founder of Studio 1878, discusses the importance of naming your podcast effectively. He explains how a good podcast name does more than sound clever; it helps with discovery, signals the show's content, and makes it easy to remember and share. Ed outlines two main naming approaches: descriptive and keyword-rich names for better searchability, and branded or metaphorical names for more identity and flexibility. He also provides a checklist to test potential names and highlights common pitfalls to avoid. Lastly, Ed gives actionable advice on brainstorming and validation for selecting the perfect podcast name.
00:00 Showmakers Episode 5 Naming Your Podcast
00:00 Introduction to Show Makers
00:32 The Function of a Podcast Name
01:14 Two Effective Naming Models
03:24 Common Naming Pitfalls to Avoid
04:18 Naming Checklist
04:59 Practical Naming Process
06:02 Closing and Next Episode Preview
Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive (and then a VC), Ed launched Studio 1878 in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎
A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story. 😈
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