Crafting the Perfect Podcast Teaser
In this episode of Show Makers, Ed Barker, founder of Studio 1878, discusses the importance of having a compelling trailer episode for your podcast. He explains why a trailer is essential, likening it to an audio elevator pitch that helps attract new listeners and allows podcast platforms to index your show. Ed outlines five key elements that make a great trailer: introducing your show, speaking to your audience, setting expectations, showcasing your personality, and inviting action. He provides practical tips on scripting, recording, and updating your trailer to effectively reflect your show's evolving focus. Tune in next week for insights on the ideal length of podcast episodes.
00:00 Introduction to Show Makers
00:13 The Importance of a Trailer Episode
01:04 Key Elements of a Great Trailer
01:31 Crafting Your Trailer Script
02:03 Recording Tips for Your Trailer
02:42 Updating Your Trailer
03:04 Conclusion and Next Episode Preview
About Your Host
Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive (and then a VC), Ed launched Studio 1878 in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎
Studio 1878
A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story. 😈
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