When COVID nearly wiped out her business, Florêve founder Joyce Wang made a radical choice. She stopped pitching traditional investors, she turned to her community. Her discovery? "The best investors are my customers"
In our new Skin in the Game episode, Joyce reveals the "counterintuitive" strategy that turned a crisis into a category-defining brand.
You'll learn:
- The Customer-Investor Model: Why your customers are your most powerful asset.
- The Heritage Advantage: How to transform your cultural background from a perceived barrier into an unmatched competitive edge.
- The East-West Formula: How to fuse Traditional Chinese Medicine with French science to create a unrivalled new category of nutricosmetics.
👉 Catch the full story this Monday, Sep 1. Watch on YouTube or listen on all major podcast platform.
🔗 Links & Resources:
- Instagram: instagram.com/floreve.paris
- Website: floreve.com
- Facebook: facebook.com/FloreveParis
- Linkedin: linkedin.com/company/floreve-paris
- YouTube: @floreveparis4497
#Entrepreneurship #BeautyInnovation #Florêve #Nutricosmétiques #Qualité #Bienêtre #Santé#Nutricosmetics #TCM #FrenchBeauty #DebbieGo #SkinInTheGamePodcast
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