In this holiday special episode of the Smart in Public podcast, the Katies discuss their top PR campaigns in 2024, like Mastercard's wheelchair ball kid initiative, Dove's Face of Ten campaign, and the rise of women's sports. The conversation also touches on the US election campaigns and notable PR disasters, all while sharing personal anecdotes and insights about the importance of networking and self-awareness in the industry.
00:00 - Holiday Cheer and Podcast Introduction
02:45 - Reflecting on 2024: Top Moments in PR
05:52 - Innovative PR Campaigns: Dad Shift and Wicked
09:01 - MasterCard's Wheelchair Ball Kid Initiative
14:55 - Dove's Face of Ten Campaign: Addressing Tween Skincare
17:56 - Celebrating Women's Sports: A Growing Movement
21:00 - Jaguar's Controversial Ad and Its Impact
23:59 - Jojo Siwa's Rebranding Journey
32:18 - Lessons from CEO Interviews: What Went Wrong?
40:42 - Reflections on Personal Growth and Professional Networks
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