In episode 25 of the Smart in Public Podcast, the Katies welcome Alexandra Whiting, Head of Content at The Memo, to chat through the world of content creators; brand messaging; and telling stories that will actually build a community. Of course, it wouldn't be like us to not get side tracked into the importance of other areas like the challenges of PR / media relationships and the unique approach The Memo takes in curating parenting products - but we think you'll enjoy all those topics too! Think of Alexandra as a deep well of insights on authenticity in motherhood content and the empowerment of women in business, emphasizing the need for genuine connections and community in the parenting space. It's a really great episode to learn about how to get under the hood of a brand and we learned a lot from this chat!
Takeaways
- The importance of creative writing and marketing.
- Write hooks that capture the audience's attention and drives engagement.
- How to write better pitches.
- Adapting to new formats and audience expectations across blog and magazine content.
- How to create an online community
- Maintaining authenticity in content
Chapters
01:49 - Alexandra Whiting's Career Journey
05:50 - Lessons from Working in Magazines
10:01 - The Importance of the Hook in Content
13:43 - PR Perspectives on Engagement and Pitches
18:43 - Transitioning from Magazines to Content Creation
28:34 - The Evolution of Content Marketing
32:30 - The Power of Loyalty Programs
36:43 - Creating a Unique Shopping Experience for New Parents
45:28 - Authenticity in Motherhood Content
53:59 - Empowering Women in Business
Connect with us on:
Have a topic or a guest idea? Email us at hello@smartinpublicpod.com
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!