In Episode 36 of the Smart in Public Podcast, the Katies kick off with a shameless plug of the launch of Boysen's new business, Comms People and there was not a dry pit in the house as she talked about it for the first time publicly.
The hot takes were really about the insights Boysen pulled from the Haymaker Media Summit, which mainly focused on the evolving role of AI in journalism and the importance (and hesitation) of go-direct communication strategies in public relations. We chat through the balance between go-direct and traditional earned media, highlighting the need for PR professionals to adapt to changing dynamics in the industry.
Other topics include:
- The evolving landscape of media and journalism in AI
- Go-direct's implications for CEO leadership
- The importance of building authentic relationships between journalists and PR professionals
- The shift towards analysis over opinion in journalism
- And the hottest take of all -- the legal ramifications for US companies using TikTok.
If you wanted a discussion around the challenges and opportunities in modern media, emphasizing the need for transparency and genuine engagement - you got it!
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Have a topic or a guest idea? Email us at hello@smartinpublicpod.com
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