This week on the Smart in Public podcast, the Katies welcome Eleanor Hawkins, author of the Axios Communicators newsletter to discuss the evolution of communications roles, the impact of AI on the industry, and the importance of authentic leadership.
Eleanor shares insights and predictions into the communications industry based on her work on the Axios Communicators newsletter, including the challenges faced in the current job market, the dynamics of the return to office, agency struggles, and the future skills needed for communications professionals in the age of AI.
For all of those who are not subscribed to the Axios Communicators newsletter, what are you even doing?? Sign up here: https://www.axios.com/signup/communicators
Chapters
- 02:11 - The Impact of Axios Communicators
- 06:48 - Eleanor Hawkins' Journey to Axios
- 12:21 - The Evolution of Communications Roles
- 20:17 - The Shift Towards Authentic Leadership
- 24:27 - AI's Role in Communications
- 29:50 - Future Skills for Communications Professionals
- 31:52 - The Challenges of AI in the Workforce
- 34:46 - Current Trends in Comms Job Market
- 38:50 - The Return to Office Dynamics
- 40:58 - Agency Struggles in the Current Market
- 45:44 - Effective Storytelling in Communications
- 50:27 - Companies to Watch in Communications
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Have a topic or a guest idea? Email us at hello@smartinpublicpod.com
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