Farmers markets create a strong sense of community, making residents and prospective homebuyers feel part of something bigger — but are they the right fit for every community? In this episode, hosts Monaca Onstead and Callie Friedman break down the appeal, challenges, and key considerations of farmers markets.
Monaca and Callie discuss how, in smaller communities, challenges like a lack of vendors and attendance can make sustaining a market difficult. However, from a development standpoint, a well-run farmers market can be a valuable asset — seamlessly showcasing what it feels like to be part of a community without the pressure of a sales pitch, all while supporting local vendors and generating tax revenue. They also explore key factors to consider when starting a farmers market, including the importance of market research and finding a skilled operator to ensure long-term success.
Tune in for a thoughtful conversation on when and where farmers markets work best and what it takes to make them thrive.
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