Purpose Meets Place: Interior Design that Builds Community with Kelly Mangum

In this episode of Smith Lane, we’re joined by Kelly Mangum, Regional Vice President of the South Carolina and North Carolina division at Builders Design. Monaca, Callie, and Kelly discuss the impact of interior design, and how it can shape the spaces and communities we’re creating.

We explore how Builders Design approaches each project with a focus on collaboration, placemaking, and a deep understanding of today’s homebuyers. Kelly offers real-world examples of thoughtful designs that align with a community’s identity — spaces that not only make a strong impression during a walk-through but continue to meet residents’ needs for years to come.

Kelly emphasizes the philosophy that Builders Design isn’t trying to sell you a sofa, they’re focused on elevating the entire space to feel purposeful, functional, and inviting, so the end users look forward to spending time there.

Kelly also explores the experience of working on model homes, speaks to the importance of buyer profiles, and shares evolving expectations in multifamily living. She rounds out the conversation with highlights from current design trends and where the industry is headed.

Through a fun and joyful conversation, Kelly offers an insightful perspective on what it means to design spaces that truly serve the people who live in them and make them want to stay.

About Kelly

With over 20 years of experience in residential design, construction, and sales, I am a hands-on leader passionate about creating inspiring spaces. As Regional Vice President at Builders Design, an award-winning interior design firm, I lead projects across a variety of markets including model homes, multifamily communities, clubhouses, welcome centers, and senior living.

I’m involved in all phases of the design process, from preparing bids and presenting design concepts to collaborating with vendors, architects, and project teams to bring each vision to life. I’m known for having a keen eye for detail, a collaborative spirit, and a passion for creativity. My goal is always to deliver thoughtful, high-quality designs that reflect both client goals and community needs.

Strong communication, teamwork, and customer service are at the core of my approach, helping me build lasting partnerships and ensure smooth project execution. I’m always eager to take on new challenges, learn new skills, and contribute to the continued success of Builders Design and the industry.

Connect with Kelly

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Builders Design