So, you want to...
So You Want To… is the podcast for women in business who are done winging it and ready to do things on purpose. Each week, business strategist and systems expert Sarah Sangster tackles one real-world challenge with a simple, strategic breakdown - helping you turn all those “I should probably…” thoughts into action. You won’t find fluff, icky sales tactics, or 3-hour pep talks here. Just the tools, systems, and structure you need to run a business on your terms.
Episodes
In this episode, host I get straight to the heart of how to identify and convert different customer avatars for your business.
If you’ve got more than one offer, you’re probably serving more than one type of client—and I explain why it’s crucial to distinguish between them. I break down practical strategies for segmenting your audience, from simple landing pages to interactive quizzes, and share why the right diagnosis stage is the...
Have you ever wondered how to get people talking about your business, sharing your services, and sending you warm leads - without an ad budget or endless content creation?
In this episode, I break down exactly how to create your own strategic affiliate program, so your biggest fans can help spread the word (and get rewarded for it).
I walk you through the step-by-step process of setting up a referral system tailored for service prov...
In this episode, I breaks down the concept of a “comment funnel”—a simple but powerful automation tool that turns social media interactions into real conversations, qualified leads, and sales, all without added effort. I explain how using a comment funnel (like asking followers to comment a keyword on your post) can instantly trigger automated messages that deliver guides, freebies, or start conversations in your DMs.
I also compar...
Saying no shouldn’t feel like a full-body guilt trip - but for so many women, especially business-owning mums and empaths, it does. In this episode, Sarah unpacks why boundary-setting is so difficult (and so necessary), how to stop overgiving without losing yourself, and why real growth in business starts with protecting your energy - not just building your offer.
She shares her personal turning point after a breast cancer diagn...
Struggling to make sales without being glued to your phone? In this episode of Sarah reveals how you can sell your offer without living online 24/7.
Learn why visibility isn’t the same as viability, and how to move from posting endlessly to building a simple system that lets people buy from you any time - even while you sleep.
Sarah shares her tried-and-tested three-page process (sales page, checkout page, thank you page), real cli...
You don’t need a bigger audience - you need a better one.
In this episode, we’re cutting through the noise around email list-building and showing you how to attract subscribers who are actually interested in what you do - and more importantly, ready to work with you.
You’ll learn:
What makes a lead magnet worth downloading (and what doesn’t)
How to build trust with your list before you pitch
The simple email sequence that moves peop...
If your business is mostly running on brainpower, sticky notes, and last-minute DMs — this one’s for you.
In this episode, we’re ditching the chaos and talking about what it really means to build a system that supports your sales, your time, and your sanity. Because winging it can only take you so far — and burnout usually waits on the other side.
You’ll learn:
The 3 core systems every service-based business needs
Why y...
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