Social Currency with Sammi Cohen

Social Currency with Sammi Cohen

On Social Currency, Sammi Cohen unpacks the stories that are shaping business, culture and the intersection of the two. From boardrooms to Instagram trends, Sammi speaks with business leaders to connect the dots between brand, consumer and influence, so you don’t just keep up—you get ahead. New episodes drop every Tuesday and Friday. Follow now to stay in the know. Want more? Find Sammi on Instagram @sammicohentalks.

Episodes

December 26, 2025 20 mins
2025 was a transformative year. In this episode, Sammi shares the biggest lessons she’s internalized since launching her podcast this spring. She leaves no stone unturned and recounts her biggest milestones, mindset shifts, and the challenges she faced while building her business. From beginning her year at Amazon to creating her podcast studio and launching 'Social Currency,' Sammi details her leaps of faith and the importance of ...
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Rebecca Minkoff’s origin story is not a glossy founder fairy tale—it’s a closet-bedroom apartment, a $3.25/hour internship, $60K in debt, and a single Rebecca Minkoff designed tee that ended up on Jay Leno. Today, Rebecca breaks down how that moment got her foot in the door—and how the next viral moment, the Morning After Bag, almost didn’t happen (FedEx late, no movie placement)… until it sparked the kind of sellout momentum every...
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Women in corporate America aren’t burned out because of how much they’re working—they’re burned out by how much the system isn’t working for them. Today, Sammi breaks down the latest Women in the Workplace report from Lean In and McKinsey, and the findings are more alarming than the headlines suggest. For the first time in over a decade, women are less interested in climbing the corporate ladder—not because they don’t want success...
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Today, Sammi sits down with Andrew Chau, co-founder of Boba Guys—the brand that helped turn boba from a niche drink into a mainstream American obsession. Andrew takes us back to the very first 2011 pop-up and the early decisions that shaped Boba Guys’ identity: choosing authenticity over gimmicks, educating customers on Asian culture without westernizing it, and designing drinks that were as aesthetic as they were meaningful. He r...
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A blockbuster lawsuit just exposed the biggest fear in retail—but it could backfire spectacularly. Today, Sammi does a deep dive into Williams Sonoma vs. Quince, a case that’s revealing a seismic consumer shift: shoppers no longer believe legacy brands deserve legacy prices. Sammi breaks down why Quince’s billion-dollar rise is shaking old-guard retailers and how comparative advertising became the new frontline of the dupe economy....
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Luana Lopes Lara didn’t just build a unicorn— she overturned a 100-year old ban, sued the regulators and became the youngest self-made female billionaire in the process. Luana co-founded Kalshi, the CFTC-regulated prediction market that lets you trade on the outcome of real-world events. Kalshi is one of the fastest-growing tech companies in the country; in fact, since Sammi spoke with Luana, Kalshi’s valuation has gone from $5 bil...
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Today, Sammi breaks down all things Meadow Lane—the Tribeca grocery store that launched like a luxury fashion drop and spiraled into one of the most chaotic openings New York has seen in years. Founded by Sammy Nussdorf, the heir to a billion-dollar distribution empire, Meadow Lane was positioned as a bespoke, Manhattan-made answer to Erewhon. The result? A fandom of over 140,000 followers before the store even opened. But that h...
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Building a beauty brand that celebrates Latin culture while competing on a global stage is no small feat—but for Babba Rivera, it’s not just business— it’s personal.  Babba founded Ceremonia to create a haircare brand rooted in Latin heritage, ritual, and community. Today, Ceremonia is one of the fastest-growing brands at Sephora, has raised over $11 million, and just took home an Allure Beauty Award. In this conversation, Babba s...
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Celebrity brands never release their numbers — until now. Beauty brand e.l.f. didn’t just acquire Hailey Bieber’s Rhode… they published every single line item of the company’s P&L. From shockingly low cost of goods sold to a 9x marketing efficiency ratio, Sammi unpacks why Rhode operates more like a billion-dollar conglomerate than a three-year-old celebrity brand. You’ll hear the real story behind the billion-dollar headline, why...
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Many people say the healthcare system is broken. Julia Cheek, is trying to fix a key part of that system: diagnostics.  Julia is the founder and CEO of Everlywell, the pioneering at-home health testing company that turned diagnostics from something that happened to you into something you control. Since launching in 2015, Everlywell has become one of the fastest-growing companies in consumer health and has raised more than $200 mil...
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Today Sammi unpacks the silent spectacle of The Row—Mary-Kate and Ashley Olsen’s luxury label. Known for its “no logos, no advertising” ethos and a fiercely minimalist aesthetic, The Row has built its brand on mystique. But when a chaotic, viral sample sale hit New York this past October—drawing TikTok influencers and 9 hour+ lines—the brand’s carefully curated image suddenly looked less refined and more chaotic. Sammi breaks down...
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Today, Sammi sits down with Jaclyn Johnson and Marina Middleton—the powerhouse duo behind Create & Cultivate. Long before every brand wanted a “community,” Jaclyn and Marina built one that actually mattered: a movement where founders, Fortune 500 leaders, and creators came together to build what’s next. After selling the company in 2021, Jaclyn stunned the industry when she bought it back—this time with Marina stepping in as CEO. ...
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Today, Sammi uncovers one of the most iconic origin stories in tech: how a scrappy, chaotic startup from the late ’90s — PayPal — became the launchpad for a generation of founders who went on to build Tesla, LinkedIn, Yelp, Affirm, Palantir, SpaceX, and more.  Before they were billionaires or household names, Elon Musk, Peter Thiel, Reid Hoffman, Max Levchin, and the rest of the now-famous “PayPal Mafia” were just a band of stubbo...
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When the world shut down, Marina and Ricardo Larroudé hit go. Out of their Manhattan apartment, the former Teen Vogue fashion director and her financier husband built Larroudé—a shoe brand that went from zero to millions in sales in just a few years. In this episode, Sammi dives into how they turned job loss into rocket fuel, built their own factory in Brazil, and reinvented the luxury e-commerce playbook with a direct-to-demand m...
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Hollywood is changing—and its future might be vertical. Today, Sammi dives into the explosive rise of “microdramas,” the ultra-short, ultra-addictive scripted shows that are pulling in billions and leaving traditional studios scrambling to survive. From Chinese-backed apps like ReelShort to Hollywood execs betting on AI-powered storytelling, this is the story of how 90-second episodes are out-earning blockbuster films and redefinin...
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Gwen Whiting co-founded The Laundress, the luxury laundry brand that transformed washing clothes into a lifestyle statement. What started as a passion project funded by credit cards became a cult favorite—and eventually caught the attention of Unilever, which acquired the company for a reported $100 million. But the dream deal didn’t go as planned. In this episode, Sammi sits down with Gwen to unpack what happens after the acquisi...
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Today’s episode is all about the billion dollar business built on a business model that defies every rule of traditional retail; they occupy buildings for just three months a year, hire around 50,000 seasonal workers, carry zero inventory for nine months, and somehow they're not just surviving— they are thriving. The business? Spirit Halloween, of course.  While most retailers are bleeding cash or shuttering entirely, Spirit has c...
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In part two of her Restoration Hardware deep dive, Sammi pulls back the curtain on what’s really at the top of “Luxury Mountain.”  From the troubled Aspen expansion and RH’s sky-high ambitions in Europe, to eyebrow-raising governance decisions, failed ventures, and Warren Buffett’s very public goodbye— you have to wonder: is the RH foundation starting to crack? Sammi explores whether RH is still building the “LVMH of America” or i...
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Today, Sammi delivers the most requested episode topic yet: the lore of Restoration Hardware and its CEO, Gary Friedman. Gary Friedman is part visionary, part provocateur and part illusionist. He is the CEO who took a nearly bankrupt furniture company and convinced Wall Street that it was building the LVMH of America. And for a while everyone believed him. In this first installment of her two-part deep dive, Sammi covers the brand...
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Building something that lasts is rare. Building something that rewires an entire industry? That’s almost unheard of. But that’s exactly what Jim McKelvey did when he co-founded Square (now Block) with Twitter co-founder Jack Dorsey.  Today, Jim and Sammi talk about how Square went head-to-head with Amazon and won, why Jim believes most startups don’t understand what real innovation looks like, and the surprising psychology behind ...
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