Social Media Optional | The Guide to Marketing That Works (Even When You Don’t)
Marketing that works when you don’t. Tired of feeling chained to social media just to keep your business visible? You’re not alone. Social Media Optional is the podcast for exhausted entrepreneurs who want to build sustainable visibility strategies that work 24/7—so you can make social media truly optional while your business grows. I’m McKayla, SEO strategist and founder of The Comma Mama Co., and I’m here to help you escape the social media hamster wheel without your business dying in the process. Through real case studies, no-BS strategies, and honest conversations about building a business that works for your actual life, you’ll discover how to: • Build marketing systems that run while you’re living life • Attract ideal clients through search, not endless scrolling • Create sustainable visibility without the burnout • Make time for what actually matters (and still get paid) This isn’t about ditching social media entirely—it’s about making it optional. Because your business should support your life, not take it over completely. New episodes drop every Tuesday. Perfect for listening during school pickup, morning coffee, or literally anywhere you need a reminder that there’s a better way. Heads up: There’s no magic copy-paste formula here. Every strategy is designed to work for YOUR life and YOUR business. If you’re looking for quick fixes or “get rich in 30 days” nonsense, this probably isn’t your vibe. But if you’re ready to build something that actually lasts? Hey, welcome to the club.
Episodes
If you’ve ever felt like stepping away from Instagram might tank your business OR that hitting $10k months requires selling your soul to the algorithm...this podcast is your permission slip to do things differently.
The Social Media Optional Podcast is here to help online business owners build sustainable systems, simplify their marketing, and show up in ways that don’t require being glued to your phone. Hosted by McKayla, this show...
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