Know Your "Why": Oh Shift

Rylic Alexander, the founder and creative director of the rising web-based automotive show Oh Shift, is in the studio this week to share his “why” behind the show’s dramatic reentry into the media space in 2025. 

In this exclusive interview, Rylic discusses his experience and role in the car scene as a person of color who also identifies as queer, the influence of motorsports-minded family members, cultural shift, how curiosity and childhood dreams inform his creative directions, how the name Oh Shift came about, the future of the show, the expansion of the production team, the missing links he is hunting for, etc.  

Listen in on this candid discussion with a rising star in the LA automotive industry for a daily dose of power boost and inspiration! 

Jimmy Xie is the founder and host of Sociology of Cars, Sociology of Cars & Breakfast, and Sociology of Cars Podcast. 

Follow him at:

https://www.instagram.com/jimmyxieart/

https://www.instagram.com/sociology_of_cars/

https://www.instagram.com/sociology_of_cars_breakfast/

https://www.instagram.com/sociology_of_cars_podcast/   

Rylic Alexander is the founder and creative director of the web-based automotive show Oh Shift.

Follow and support him at:

https://www.instagram.com/ryliczander/

https://www.instagram.com/ohshifttv/

https://www.youtube.com/@ohshifttv?fbclid=PAZXh0bgNhZW0CMTEAAaeFd1gkFxnx_BauL98FI4KhLhT_-zj0u3njjm64amXRVIouJJZR23WxSVdYZA_aem_yKsqY2g8nL_V2lAyxSo6fg

https://album.link/BOYthealbum

Sociology of Cars Podcast is produced by Sociology of Everything, supported by Zero2Sixty Studios in San Dimas, CA. 

Follow Zero2Sixty at:

https://www.instagram.com/zero2sixty.studios/

https://www.instagram.com/zero2sixty.simracing/

https://www.instagram.com/zero2sixty.autolab/

https://www.instagram.com/zero2sixtyco/

https://www.instagram.com/zero2sixty.racing/