Spiraling Up — Marketing For Professional Services
Tired of dry, predictable marketing podcasts? Us too. Welcome to Spiraling Up—the show that puts a playful twist on professional services marketing. A few times each month, you'll hear Pivotal Stories about the hottest B2B marketing research and trends before diving headfirst into interactive games and challenges with marketing leaders, Visible Experts™, and practitioners. Whether you’re spearheading marketing and business development efforts or building your expertise in the field, this podcast is your go-to resource for actionable insights and real-world advice with a fun twist! Hosted by Austin McNair, Joe Pope, and Mary-Blanche Kraemer. Join us as we spiral up with the brightest minds in professional services marketing. Get ready to laugh, learn, and level up your marketing game! Subscribe Today.
Episodes
In this episode of Spiraling Up, the team dives into the implications of Google's new AI product, Veo 3, which can generate highly realistic video content from text prompts. What impact will this have on marketing? On humanity?
Then, the hosts welcome Megan Battaglia, VP of Marketing at ThunderCat Technology, for a game of 'B2G Power Plays.' Megan shares valuable insights on building a government-focused ma...
In this episode of Spiraling Up, the Hinge team dives into the growing trend of fractional executives in professional services. Austin, Mary-Blanche, and Joe are joined by Jen Hamilton, a fractional COO and mentor to COOs, to play a game of “Blind Rankings” in a fun exploration of on-demand work in various aspects of business operations.
Download the 2025 Marketing Budget Benchmark Study Executive Summary: https://accountingmarketing.org/category/surveys-studies-research-and-more/
In this special in-person episode of Spiraling Up, the team attended the 2025 AAM Summit in Phoenix, Arizona. During the event, marketing leaders, practitioners, and industry experts joined the show to share their ‘pivotal stories’ from the event—key learnings, takeaways, and ove...
Download the 2025 High Growth Study Executive Summary:
www.hingemarketing.com/highgrowth
In this episode of Spiraling Up, we tackle the ever-persistent question: Is SEO dead? Join Austin, Joe, and Mary-Blanche as they dive into fascinating new data from SparkToro (@SparkToro ) highlighting Google's dominance and the relevance of SEO best practices. The team also hands out special marketing superlatives, recogniz...
How do High Growth professional services firms go to market today? Download the 2025 High Growth Study to find out: https://www.hingemarketing.com/highgrowth
In this episode of Spiraling Up, the Hinge team discusses the complexities of time tracking in professional services, debating its benefits and drawbacks. Then, Becca Johns, an expert in accounting marketing, joins the show to play ‘Buy or Sell?’ where she shares insi...
How do High Growth professional services firms go to market today? Download the 2025 High Growth Study to find out: https://www.hingemarketing.com/highgrowth
In this episode of Spiraling Up, we discuss whether marketing attribution is a myth, inspired by Sherehan Ross’ hot take on LinkedIn which sparked a debate about revenue as a marketing KPI.
Then, we welcome author, speaker, and sales strategy expert Amy Fran...
How do High Growth professional services firms go to market today? Download the 2025 High Growth Study to find out: https://www.hingemarketing.com/highgrowth
In today's episode of Spiraling Up, Austin, Joe, and MB look at the cringy side of LinkedIn, exploring some of the most awkward moments on the platform. Then, they welcome podcast expert John Tyreman to debunk common myths about podcasting in professional services, like:
How do High Growth professional services firms go to market today? Download the 2025 High Growth Study to find out: https://www.hingemarketing.com/highgrowth
In today's episode of Spiraling Up, Austin, Joe, and MB explore the new challenges marketing faces in professional services, especially with the rising influence of AI and automation. Then, they channel the excitement of the NFL Draft by hosting the inaugural marketing tac...
How can professional services firms get started with video marketing?
Yes, it is possible to get started with video, even right now! In this episode of Spiraling Up, Austin, Joe, and MB explore whether or not professional services marketers can actually measure ROI on their marketing. And then video producer Dane Frederiksen joins the show to play a game called 'fill in the blank.' In this fun conversation, we cover:
- Th...
How do High Growth professional services firms go to market today? Download the 2025 High Growth Study to find out: https://www.hingemarketing.com/highgrowth
In this episode of Spiraling Up, the gang draws parallels between Super Bowl advertisements and professional services marketing. Then, Austin tries to trick Joe and MB in a marketing game of “Fact or Fiction” based on the results of Hinge’s recent 2025 High Growth Study. In thi...
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