Startup Sandwich Podcast | Entrepreneurship in Bite Sized Lessons
Welcome to the Startup Sandwich Podcast, powered by YEDI (York Entrepreneurship Development Institute) where the layers of innovation meets success. Startup Sandwich is a podcast for entrepreneurs and innovators who are hungry for real stories and practical insights from startups and growing businesses. In each episode, we dive into the journey of a founder covering early-stage struggles, business growth strategies, product development, funding, and the messy realities of entrepreneurship. Hosted in a relaxed, story-driven format, guests share the “bread and butter” of who they are, the “toppings” of what they’re building, and the bold, flavour-packed "secret sauce" from their startup journey. Whether you're launching a tech startup, scaling a non-profit, or looking to break into the business world, this podcast delivers startup advice, founder interviews, and actionable tips to help you grow.
Episodes
In this episode of Startup Sandwich, host Ric Phillips sits down with marketing expert, author, speaker, and lecturer Sanjay Dhebar to unpack what entrepreneurs often misunderstand about marketing.
Sanjay explains why going viral is not a reliable business strategy, why marketing is much more than social media, and why the best organizations are marketing-led and sales-driven. He shares practical advice on building a marke...
In this episode of the Startup Sandwich Podcast, Ric Phillips, communication specialist at YEDI, sits down with Abimbola Akinnuoye, Founder of Leading Ladies Connect and Co-Founder of Karisverse, to talk about the real challenges women entrepreneurs face when building and growing a business.
From visibility and storytelling to funding, confidence, community, and brand growth, this conversation explores why so many women in...
Before you start a business, one critical question matters: is your idea actually viable?
In this episode of the Startup Sandwich Podcast, powered by the York Entrepreneurship Development Institute (YEDI), Rick Phillips speaks with Fabio Crespin from United Way about the reality of entrepreneurship, how to evaluate a business idea, and why a good idea alone isn’t enough to build a successful startup.
Many entrepre...
In this episode of the Startup Sandwich Podcast, Rick Phillips sits down with construction entrepreneur Patrick McCormick, founder of Demo For Your Reno, to discuss his journey from Ireland to Canada and the lessons learned from building and scaling a construction business over three decades.
Patrick shares how his entrepreneurial mindset started early, why hearing “no” is part of success, and how risk is not luck — it’s a...
Most entrepreneurs attend networking events hoping to meet investors, partners, or clients — yet leave with business cards and no real opportunities. Why?
In this episode of the Startup Sandwich Podcast by the York Entrepreneurship Development Institute (YEDI) https://yedi.ca/ , we speak with Karen Fox https://www.linkedin.com/in/kerenfox/ , founder of OhHi https://www.ohhi-global.com/ , a relationship-building technology ...
The global beauty industry is a multi-billion dollar market, projected to reach over $677 billion by 2025, with skincare leading at 40%. How do you break into this billion dollar industry without big money or big investors? In today's episode, we talk with Flavia Zhamo, who pulls the curtain back on how beauty brands make it to the shelves and fighting founder burnout.
Flavia Zhamo is the founder of Everyday Chemist, a boutiqu...
In today's episode, we learn how Eitan Rachlis connects companies with the top 1% of talent in tech, finance and the nonprofit sectors across the U.S., Canada, and Europe. With over 15 years of experience in recruitment, Eitan specializes in placing the top 1% of talent in high-demand engineering and tech fields. His expertise covers robotics, software, engineering, cybersecurity, and IT serving startups, Fortune 500 companies...
In today's episode, we learn how Latchmi Raghunanan used her background in product development and public sector leadership, to make fertility treatment more compassionate, accessible, and pain-free. Entrepreneurs will learn the trials and triumphs of bringing med-tech to market.
Maman Biomedical is developing the world’s first needle-free microneedle patch for fertility treatment. The flagship product, Maman Patch, w...
Alicia Vianga turned 19 years of working in the hospitality industry into an innovative retail business and empowering non-profit supporting breast cancer survivors.
In 2005, she founded Premier Jour, a boutique that provides customers with unique shopping experience as well as certified bra and breast prosthesis fittings. Alicia worked with a major hospital in Toronto on the development of an official Bra and Breast Pros...
In today’s episode we learn how Tanya Hayles turned a Facebook group of 8 friends into a million dollar global brand that consults with the federal government and billion dollar organizations.
Tanya is an award-winning event consultant and director of the ioe agency who lives at the intersection of culture, sports, tech and community. She helps brands translate culture into connection and converts community into consumers.
She is a...
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