Stop Guessing, Start Testing

I’m in a bit of a ranty mood today.

I spent some time scrolling Facebook recently and it was wall-to-wall "shortcut marketing."

I saw ads promising to replace developers in 60 minutes, ads claiming you can make $250k with zero tech skills, and even one claiming your birth date is your $360k business plan.

These claims sell, because who doesn't want the shortcut?

But I think this is actually the industry's biggest problem. It perpetuate...

How do you feel about failure? Is it something you’re scared of, or something you embrace?

It might sound strange, but I am actually hoping I fail really badly in 2026. I hope there are some spectacular disasters.

Everyone else is out there planning to win big, but the truth is, the more I fail, the more I learn.

While success is awesome, sometimes it’s just blind luck. If you launch something and it works, but you don't know why it w...

I’m curious, how was 2025 for you?

I’ve lost count of the number of people who have told me it was a weird, funky, or just plain shite year. And honestly? It kicked my butt too.

I found myself getting stuck way more than normal. I stopped launching things. I ghosted my email list. Even as a strategist who helps other people make decisions, I stopped making them for myself because I felt this immense pressure to get it perfect.

In this...

Have you ever seen that Netflix show, Nailed It?

It’s the one where amateur bakers try to recreate a masterpiece cake. They have the recipe and the ingredients, but the result is usually a hot mess of sliding cake layers.

That is exactly what happens when we buy "shortcuts" and blueprints in online business. We have the template, but we don't have the same team, budget, or experience as the person selling it.

In this episode, we’re ta...

We are currently in that weird, liminal space between Christmas and New Year’s. You probably don’t know what day of the week it is, and you’re likely fueled by leftover chocolate.

But if your brain is anything like mine, it hasn’t switched off. In fact, it might be spinning faster than ever.

You’re looking at 2026 and suddenly, the "good ideas" feel heavy. You’re asking: Should I launch a new product? Should I change my pricing? Shou...

Ever looked at your business and thought “why isn’t this working?” or “what should I do?” and then jumped into a new tactic because you saw it on Instagram, YouTube, or in someone’s email?

In this first episode, I’m explaining why running an online business is basically a forever game of Guess Who. The goal isn’t random guessing. The goal is asking better questions that give you clues, reduce uncertainty, and help you choose your ne...