🎧 The Smart Way to Repurpose Written Work into a Podcast

How do you take content from the page to the podcast feed?

If your team’s already producing strong editorial - newsletters, opinion pieces, explainers, long form - you’re halfway there. Too often, audio gets treated as something totally separate when in fact your next podcast might be hiding in your archive.In this week’s podcast, I break down how to turn written content into a sustainable, strategic podcasting approach:

🗂 Audit your archive: columns, Q&As, explainers, and op-eds can all become episodes

🎙 Match format to function: not everything needs a theme tune or a panel

🧪 Start small: one strong pilot is better than a rushed series

🛠 Get help where it counts: freelance editors and scriptwriters can keep your team from burning out

Podcasts mentioned in this episode:

The News Meeting from The Observer

The Audio Long Read from The Guardian

Modern Love from The New York Times

Today, Explained from Vox

Unhedged from the Financial Times

Get in touch at bigtentmedia.co.uk

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