How do you take content from the page to the podcast feed?
If your team’s already producing strong editorial - newsletters, opinion pieces, explainers, long form - you’re halfway there. Too often, audio gets treated as something totally separate when in fact your next podcast might be hiding in your archive.In this week’s podcast, I break down how to turn written content into a sustainable, strategic podcasting approach:
🗂 Audit your archive: columns, Q&As, explainers, and op-eds can all become episodes
🎙 Match format to function: not everything needs a theme tune or a panel
🧪 Start small: one strong pilot is better than a rushed series
🛠Get help where it counts: freelance editors and scriptwriters can keep your team from burning out
Podcasts mentioned in this episode:
The News Meeting from The Observer
The Audio Long Read from The Guardian
Modern Love from The New York Times
Today, Explained from Vox
Unhedged from the Financial Times
Get in touch at bigtentmedia.co.uk
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