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May 9, 2025 10 mins

“If you listen to your audience, they will tell you what you need to know.” — Lee Clow, American advertising executive, best known for creating the iconic “1984” Apple Macintosh commercial.

 

 

Speakers often consider what their audience can learn from them. Have you ever considered how much you can learn from your audience?

This podcast episode explores three ways you can learn from your audience.



References

  • Gallo, C. (2014). Talk Like TED. Gallo explains that great speakers monitor audience reactions and use them to improve content and delivery, particularly noting the value of “listening with your eyes.”
  • Brown, B. (2012). Daring Greatly. Brown emphasizes the power of vulnerability and listening in leadership and communication, encouraging speakers to see feedback as a gift that reveals what truly matters to others.
  •  Morgan, N. (2008). Trust Me: Four Steps to Authenticity and Charisma. Morgan argues speakers become more effective by responding to audience signals — adapting tone, body language, and content delivery based on real-time input.
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