Epidemic Sound’s buy-out catalog now fuels over 3 billion video views a day, proving creators will sprint toward any platform that offers one-click music clearance. But the trade-off is real: artists hand over their masters and leave their PROs at the door.
In this debut of Session Notes, we unpack:
How Epidemic convinced thousands of musicians to sign full-ownership deals.
Why YouTubers and TikTokers flock to Epidemic’s subscription over traditional sync.
The hidden cost of frictionless licensing: lost sovereignty, “fake artist” backlash, and lowered playlist payouts.
New on-chain experiments that promise the same drag-and-drop ease without stripping artists of their rights.
Raw studio anecdotes, real-deal math, and a look at the next wave of creator-economy tooling. If you care about splits, sustainability, and the future of fan-powered releases, hit play.
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