EP7: Amazon's Secret Data Tool Most Sellers Don't Know About

Episode 7 of Synapse Sessions with Ali BabulIn this game-changing episode, I sit down with Ali Babul, Chief Evangelist at Trellis, who reveals the Amazon Marketing Cloud (AMC) strategies that 95% of sellers are completely ignoring. Ali breaks down how he helped clients cut their customer acquisition costs from $140 to just $54 using data most sellers don't even know exists.🎯 WHAT YOU'LL LEARN:- The "window shopping" audience strategy that converts 2x better during Prime Day- How to identify your highest-value customer journey and fuel it with targeted ads- Why your ACOS might be 50% higher than it needs to be (and how to fix it)- The exact audience targeting method that dropped ad costs in half- How to create custom audience segments Amazon can't give your competitors- The "add to cart" retargeting strategy every seller should use for Prime Day- Why most sellers are measuring the wrong metrics (and what to track instead)Ali explains how Amazon Marketing Cloud gives you access to customer behavior data that was previously impossible to get - allowing you to create lookalike audiences, track multi-touch attribution, and build advertising strategies based on actual shopper journeys rather than guesswork.If you're tired of rising ad costs and want to discover the data-driven approach that's giving smart sellers an unfair advantage, this episode reveals exactly how to get started with AMC before your competitors catch on.👉Get in touch with Ali Babul or Book a Demo with Trellis🔗 LinkedIn: https://www.linkedin.com/in/alibabul/🔗 Email: [e-mail]🔗 Book a Demo with Trellis: https://link.sellersynapse.com/trellis-demo✅ Other FREE Tools ✅PPC Analyzer🔗 https://link.sellersynapse.com/PPC-tool-ytPPC N-gram analyzer pro🔗 https://link.sellersynapse.com/ngram-ytListing Analyzer🔗 https://link.sellersynapse.com/roastmylisting-yt🔥 SynapseBytes Newsletter 🔥🔗 https://link.sellersynapse.com/synapsebytes-ytChapters:00:00 Unlocking Opportunities with Amazon Marketing Cloud03:03 What Is Amazon Marketing Cloud (AMC)?8:58 Strategizing for Prime Day Success22:05 Leveraging Data for Effective Advertising31:08 Creating Unique Playbooks for Competitive Advantage