Syncronized
Syncronized is the podcast that drives MSP growth—from startup to scale-up. Each episode features insights on the topics that matter most to IT providers: automation, AI, service delivery, profitability, and much more. Join us for expert discussions, practical advice and hands-on insights you can use to drive your business forward.
Episodes
In this episode of Syncronized, host Brandon Garcin sits down with Dor Eisner, CEO and Co-Founder at Guardz. Together, they explore the changing landscape of cybersecurity for managed service providers (MSPs) as artificial intelligence becomes a daily reality for both attackers and defenders.
Dor shares why AI is a double-edged sword in the security world, driving up both the speed of attacks and the tools available for defense. He ...
Making the leap from technical expert to CEO requires more than just business knowledge—it demands a fundamental shift in mindset. In this episode, Janice Mahlmann, CEO of August eTech, shares her 24-year journey from network engineer to successful MSP leader and offers practical insights for technical professionals ready to step into executive roles.
Janice breaks down the transition into five key areas: shifting from problem-solve...
In this episode of Syncronized, host Brandon Garcin sits down with Erik Haas, Vice President at designDATA, to explore how MSPs can define and engage with their ideal customer profile (ICP). Erik challenges the common practice of accepting any client willing to pay, explaining that identifying your ICP early creates focus that drives profitable growth across every department.
The episode explores why ICPs should influence more than ...
In this episode of Syncronized, Brandon Garcin talks with Josh Fricovsky, Engineering Director at Cortavo, about elevating the customer experience within an MSP. Josh emphasizes that customer experience (CX) should be treated as a core product, a key differentiator in a competitive market. He advocates for moving beyond a break-fix mentality and becoming a strategic partner for clients.
Josh shares practical strategies for enhancing...
This episode of Syncronized tackles the challenging IT staffing landscape, focusing on recruiting and retention for Managed Service Providers (MSPs). Host Brandon Garcin and guest James Horne, Sr. Director of Delivery at AxiomPath, discuss the increasing skill gaps, diverse tech requirements, and the difficulties MSPs face in attracting and retaining top talent. James emphasizes the importance of understanding company culture, visi...
On this episode of Syncronized, host Brandon Garcin and Bryant Tow, Chief Security Officer at Leapfrog Services, discuss the often overlooked aspects of cybersecurity. Many businesses view cybersecurity as simply having the right tools. Bryant argues this is a flawed approach. True security requires a holistic strategy — the “ring of security” — encompassing people, processes, technology, and governance. He emphasizes that neglecti...
In this episode of Syncronized, Brandon welcomes Corbitt Grow, Director of Business Development at Anderson Technologies, to explore how MSPs can scale their sales operations as they mature. Corbitt shares insights from his experience at a mid-tier MSP, highlighting the critical transition from early-stage "sell anything to anyone" approaches to more strategic, targeted growth strategies.
The conversation examines how MSPs...
In this episode of Syncronized, Brandon sits down with Travis Johnson, VP of Technology Operations at Infracore, to explore the overlooked world of contract management and negotiation for MSPs. Travis breaks down why contracts are more than just paperwork—they’re a strategic tool for protecting margins, avoiding unnecessary costs, and ensuring long-term business health.
Travis explains why many MSPs treat contracts as a "s...
In this episode of Syncronized, host Brandon Garcin sits down with Charles Bender, CEO of Attentus, to explore the evolving world of IT services. Charles shares how Attentus has built a customer-first approach, ensuring businesses get the right technology without the headaches.
They discuss the biggest IT challenges companies face today—from cybersecurity threats to inefficient systems — and how proactive support can make all the di...
In this episode of Syncronized, host Brandon Garcin sits down with Brian Strong, CEO of TenHats, to explore the roadmap for scaling MSPs past the $10 million revenue mark. Drawing from decades of experience, Brian shares actionable insights on how to transition from a founder-led operation to a scalable, executive-led organization. From shedding day-to-day responsibilities to fostering trust and leadership in your team, he explains...
On this episode of Syncro, Josh Weiss, Director of Operations and Security at Logic Technology Consulting Group, joins Brandon to discuss scaling an MSP business. Josh's 20 years of experience — from break-fix to running a managed services practice — offer valuable insights for MSPs at any stage of their journey.
Josh emphasizes the importance of balancing firefighting with strategic planning. He highlights common cha...
On this episode of Syncronized, Brandon Garcin talks with David DeCamillis, Founder and CEO of MSP Boost Consulting, about modernizing lead generation for managed service providers (MSPs). Many MSPs rely on referrals and word-of-mouth marketing, and David explains how to transition to a more structured approach. He emphasizes the importance of an annual marketing plan with targeted lead-generation campaigns.
David discusses the sign...
Moss Jacobson joins Brandon Garcin on Syncronized to discuss the critical intersection of cybersecurity and compliance. Moss clarifies the common misconception that security guarantees compliance, or vice versa. He emphasizes the importance of technical controls, administrative policies, and a company culture that prioritizes both, starting from the top down.
Moss highlights the unique challenges managed service providers ...
In this episode of Syncronized, we sit down with Sandra Antoun, Director of Sales and Marketing at Vintage IT Services, to discuss the power of newsletters in driving MSP growth. Sandra shares her insights on why newsletters are an effective tool for engaging clients, building brand awareness, and showcasing expertise in the IT space. She emphasizes how thoughtful content can differentiate MSPs in a competitive market.
Sandra explai...
In this episode of Syncronized, host Brandon Garcin welcomes Dave Colesante, CEO of Apptega, to discuss building a profitable cybersecurity practice. Dave shares his insights on differentiating security services in a crowded market and emphasizes the importance of moving beyond basic consulting to productized offerings.
Dave highlights the power of leveraging industry-standard frameworks like NIST and CIS to demonstrate value to cli...
In this episode of Syncronized, we sit down with Kristen Costagliola, CTO at Syncro, to dive into the transformative impact of AI on Managed Service Providers (MSPs) and IT leaders. The discussion begins with an exploration of AI's current buzz and its practical applications for MSPs and smaller organizations. Kristen highlights the significant shifts AI is bringing, particularly in automation and machine learning, which have ...
In this episode of Syncronized we interview Peter Melby—CEO of New Charter Technologies—delving into the intricacies of leadership and continuous improvement within MSP organizations. Peter shares his journey from co-founding an MSP at the age of 20 to leading a large-scale enterprise, emphasizing the importance of customer-centric approaches and the challenges of scaling a business. He discusses how the focus has shifted from simp...
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