In this episode of Talk About Design, we explore how AI is transforming UX research — making it faster, deeper, and smarter than ever. Whether you're a solo designer or part of a UX team, this episode is your guide to integrating AI at every step of the research process.
🔍 Here’s what you’ll learn:
How AI enhances traditional UX research — from automating surveys to discovering deeper insights.
Sentiment analysis decoded — see how AI interprets user emotions and feedback with surprising accuracy.
Advanced use cases — like behavioral clustering, churn prediction, and AI-powered journey mapping.
Best tools to use right now — including Dovetail AI, ChatGPT, Mixpanel, and more.
Real-world examples — how companies are using AI in actual research workflows.
Tips for smarter research — how to write better AI prompts, avoid bias, and streamline your process.
Ethical concerns & considerations — ensuring your AI usage is transparent, inclusive, and privacy-first.
💡 Whether you’re just starting with AI or ready to scale it in your UX stack, this episode gives you practical tools, examples, and a step-by-step approach to streamline smarter — not harder.
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The future of design isn’t about humans versus machines—it’s about humans and machines working together to create experiences that are smarter, faster, and more intuitive than ever before. Are you ready to master the shift?
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