Tech Marketing Rewired
Tech Marketing Rewired is your front-row seat into the minds of the best tech marketers, brand leaders, and technology builders in the game. I’m Kevin Kerner, and each episode is a conversation with smart friends, some leading the charge at B2B brands, some building the tech shaping the future of marketing, and all of them rethinking what actually works in a space that’s moving fast. We get into what’s next, what’s working (and what’s not), and how to scale marketing in a way that doesn’t burn everyone out. It’s honest, forward-looking, sometimes a little nerdy, but always practical and grounded in real-world experience. If you care about where B2B marketing is headed, you’ll want to tune in.
Episodes
I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin
What if playing it safe is actually the riskiest marketing strategy of all? That's the provocative premise at the heart of my conversation with Udi Ledergor, former CMO and current Chief Evangelist at Gong, who shares the breakthrough strategies from his bestselling book "Courageous Marketing."
Udi reveals the count...
I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin
What if 90% of your marketing budget is being stolen right in front of your eyes? In this eye-opening conversation, Dr. Augustine Fou—MIT PhD and leading expert in digital ad fraud—reveals the shocking truth about how bots are quietly draining millions from marketing budgets, including those in B2B tech.
Having worked in digital a...
I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin
Ever wonder why some fast-growing companies hit a ceiling? The answer often lies in the transition from founder-led storytelling to scalable marketing systems. In this illuminating conversation with Kristen Brooks, Senior Director of Product Marketing at Octane, we unpack the critical challenges companies face when trying to scale beyond t...
I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin
Marketing is undergoing a revolutionary transformation, and Qualified's CMO Maura Rivera is leading the charge with their groundbreaking AI SDR agent named Piper. This fascinating conversation reveals how Qualified has completely reimagined the traditional marketing funnel, replacing the conventional lead generation approach with auto...
I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin
Chris O'Neill, CEO of GrowthLoop and former leader at Google and Evernote, reveals how AI is creating an entirely new marketing paradigm through what he calls "compound marketing."
This fascinating conversation explores how marketing is shifting from slow, manual processes to a world where AI agents function as tea...
I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin
Ever find yourself staring at a mountain of marketing data and still wondering, "Where did this deal actually come from?" You're not alone. Dennis Behrman, CMO at Agility Recovery, brings a refreshingly honest perspective to one of marketing's biggest headaches: attribution.
Dennis pulls back the curtain on wha...
I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin
Want to know the real secret behind high-growth SaaS companies? It's not what most marketers think.
When Omar Akhtar, founder of Benchmarker, surveyed 250+ B2B SaaS companies about their marketing spending patterns, he discovered something counterintuitive: the highest-performing companies split their marketing budgets almost...
I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin
Watch the video version of this podcast on YouTube.
Katie Penner, Head of Sender Relations at Sendoso, takes us deep into how gifting is transforming B2B marketing by delivering remarkable results where digital channels fall short. With 64% of marketers struggling to hit revenue targets with current budgets, the renewed interest in thought...
I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin
View the video version of the podcast here
The term "account-based marketing" gets thrown around so casually these days that its meaning has become diluted. Is ABM just targeted advertising to a list of accounts, or is it something deeper? According to Bolton Graham, Head of Marketing at JRNI, we've moved past the golden age ...
I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin
Jacob Bank is transforming how marketers work with AI agents – and the results are extraordinary. As founder and CEO of Relay, Jacob brings a unique perspective shaped by his background as an AI researcher, founder of Timeful (acquired by Google), and former product lead for Gmail and Google Calendar.
In our conversation, Jacob cu...
I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin
The search landscape has dramatically transformed. With traffic plummeting by 50-90% for many brands, SEO professionals are scrambling to understand how AI is reshaping organic strategy. In this eye-opening conversation, Jason White, head of SEO at PolicyGenius, shares cutting-edge insights about navigating this new reality.
White...
I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin
Dive into the future of marketing technology with Scott Brinker, the visionary behind ChiefMarTec.com, as we explore the seismic shifts reshaping how marketers build and leverage their tech stacks. Scott reveals why the convergence of universal data layers and artificial intelligence is creating what he calls "a perfect storm" of...
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