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June 25, 2025 30 mins

Is the SaaS model on its last legs, or just evolving into something smarter? Today, most of us live in a world run by Software as a Service—but with the rise of AI, the rules of the game are changing fast. Enter Anton Marchanka, CEO of Zing Coach, a leader whose portfolio spans $100 million, 20 mobile products, and a staggering 600 million users worldwide.

In this episode, Anton unpacks what’s next for app developers as AI agents begin to replace traditional SaaS, ushering in the era of "AI-as-a-Service." We’ll explore how agentic systems are reshaping user experience, the growing role of AR and VR in app development, and what it really takes to build a hit product in today’s hyper-personalized, AI-infused landscape. Is the human element fading, or just getting an upgrade? And where does Zing Coach fit into this rapidly shifting future?

From the psychology of user engagement to the future of personalized coaching apps—think Peloton with a neural network—we’re mapping out the next five years of digital innovation. If you want to know where apps, AI, and immersive tech are headed, pull up a chair. This is the conversation that will get you thinking beyond the SaaS status quo.

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