April Mitchell: Turning Ideas Into Products

April Mitchell realized one day that she actually knew the answer to the problem she was having when her kids left their towels on the floor ... she just had to invent it. Since then, she’s created dozens of products, from housewares to toys and games, and learned a lot along the way. In this episode, she shares what it’s like to have a spark of inspiration, go through the invention process, and co-create with her kids to bring her creations to life.

"I was just a mom trying to solve a problem and realized just how many people could benefit from the product."

Hear April talk about:

• Her journey from her first invention to licensing dozens of products
• How she researches, prototypes, and pitches her ideas
• The role of trade shows and LinkedIn in finding licensing partners
• Creating with her kids and how they test and shape her ideas
• Co-designing the Clueless board game

Mentioned in this episode and references:

• The book One Simple Idea by Stephen Key
• Find April on LinkedIn
• See the tabletop game design course she co-designed with Ed Gartin

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