113: unpack unleash unfold part 2 – the unfoldening

Cover up! It's sunny out.

When uncertainty feels impossible, most teams freeze. In this episode Tom and Corissa unpack a three-phase cycle that's powered by getting it wrong first.

They unpack their "Unpack, Unleash, Unfold" framework through real examples - from a messy logo redesign to a heart rate variability app that nobody could figure out how to use.

We also float across the vision chasm between leadership and teams and realise it isn't a bug, it's a feature.

Plus: how embracing deliberate wrongness can accelerate breakthrough.

Including-but-not-limited-to

• Why your detailed vision might be holding you back
• The logo redesign that's a very simple example of how unpack, unleash, unfold works
• How a month-long breathing challenge took 3 or 4 unfoldings to get to, and is now revealing hidden product insights
• Markets are terrible at knowing what they want but brilliant at reacting to options
• The curse of knowledge that kills every internal product demo
• Building bridges over the vision chasm (or knowing when not to bother)
• Why some people thrive in uncertainty while others need linear processes

Plus: An (another) introduction to "pitch provocations" - their method for being deliberately wrong in exactly the right way.

Perfect for product teams, strategists, and anyone trying to build something meaningful in an uncertain world.

If you have questions, stories to share, or ideas for a better name for "unleash" (maybe "understudy" or "undergo") – drop us an email: [e-mail]

References

• Episode 112: Unpacking, unleashing and unfolding part 1 https://shows.acast.com/tentacles/episodes/685ffe34081ac1df5d8cb371
• Article: Bunny Ducking – part 3 of the vision chasm series https://reach.crownandreach.com/posts/bunny-ducking
• Innovation Tactics by Pip Decks https://pipdecks.com/products/innovation-tactics
• Pitch Provocations card (front | back)
• Episode 007: Pitch Provocations part 1 https://shows.acast.com/triggerstrategy/episodes/663109cbcff31b0012ae9326

Find out more about us and our work at crownandreach.com

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