S1: E2 How to Build Your LinkedIn Strategy: Insights from Louise Brogan

LinkedIn is no longer just a professional networking site—it’s a thriving platform for businesses to build connections and grow. In this episode, LinkedIn expert Louise Brogan shares her journey from software engineer to social media strategist and reveals the secrets to making LinkedIn work for small businesses. Discover why video marketing is a game-changer on LinkedIn and how her COPE method (Create Once, Publish Everywhere) helps busy entrepreneurs maximise their content with minimal effort. Louise also breaks down the essential metrics you need to measure success, from impressions to lead sources, and offers practical tips for creating a LinkedIn strategy that actually works. Whether you're just starting out or looking to take your profile to the next level, this episode will leave you with actionable insights to build trust, grow your network, and turn LinkedIn into a key driver of your business success. Learn more about your ad choices. Visit megaphone.fm/adchoices