In this lively and insightful episode, Danny and Jase dive deep into the art and strategy behind wedding teasers. They discuss what defines a teaser, why they’re critical for marketing, and how the immediacy of delivery can skyrocket visibility. From personal stories of staying up until 2 AM editing, to sharing voice notes from emotional couples, the episode underlines the power of a well-crafted teaser. They also cover best practices, music choices, tagging vendors, and the impact of short-form content on reach and bookings.
🔥 Key Topics Covered:
- Definition of a teaser: A short-form clip released within 48 hours showcasing the best moments of the wedding day.
- Marketing power: Teasers are often seen by more people than full films—vital for reach.
- Emotional impact: Fresh memories = stronger emotional responses from couples and guests.
- Best practices:
- Always include people-first shots (avoid opening with a drone).
- Capture key moments: first kiss, confetti, dancing, couple shots.
- Use high-energy or emotionally building music.
- Tag collaborators and create shareable Instagram stories with Canva templates.
- Delivery speed: Aim for next-day release if possible, but within 48 hours is ideal.
- Anecdotes: Includes fun squash banter, over-delivering for couples, and voice note reactions from blown-away clients.
📈 Podcast Stats Mentioned:
- Instagram Reach Comparison:
- Highlight Film (4+ mins): ~6,200 views
- Teaser (short-form): ~83,600 views
🎁 Sponsor Mentions:
- 🎥 Vidflow
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💻 Bride & Groom Video (Outsourcing)
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🔗 http://bridengroom.video/twvp/
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📷 Lumix
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🛠️ Access their 48-hour loan scheme via the Lumix Store
You all know this by now.... reviews mean the world to us! If you took anything away from this we'd love for you to leave one for us.
Leave us a voice note in the DM's and be featured on the podcast
https://www.instagram.com/thatweddingvideographerpodcast
Danny Rizzo
https://www.instagram.com/rizzo.films
Jase Hunter
https://www.instagram.com/afterglowweddings
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